Photo Courtesy of Coach

Michael B. Jordan is picking back up where he left off in 2018. After starring in two blockbusters films (Black Panther & Creed 2) in 2018. He’s starting 2019 by making history in the fashion world. The stylish star has been named the first face of the Coach men’s label and fronts the brand’s new Spring 2019 campaign.

“I’m proud to be the face of Coach men’s,” Jordan said in a release.

“I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values,” he added. “I’m honored to be a part of Stuart’s vision and creative process.”

Stuart Vevers also talks about his excitement in having Michael B. Jordan being the face of Coach Men’s.

“I’ve really enjoyed getting to know Michael over the last few years,” Stuart Vevers, Coach Creative Director, said. “He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”

Jordan joins Selena Gomez, who’s worked with Coach since 2016, as the newest member of the fashion houses’ family.