Former NFL player Colin Kaepernick has continued his success off the field with more focus on social injustice issues around the community while continuing his collaboration as one of the faces of Nike. As reported on the week of Independence Day, Nike and Kaepernick reportedly came to an agreement for the sports apparel giant to yank its Betsy Ross flag-infused sneakers off of the market.
Historically, the flag Betsy Ross designed acknowledges the thirteen original colonies of America, which has ties to slavery and the many injustices people of color faced. After being made aware of these issues, Nike gave this statement on the shoe to CNBC: “Nike has chosen not to release the AirMax 1 Quick Strike Fourth of July as it featured an old version of the American flag.”
Fast forward to Monday, the former San Francisco 49ers QB has reportedly helped pull in numbers for the appeal giant, increasing Nike’s stock by 2%, which equals out to a total of nearly $3 billion in market value, according to Forbes.