Blackpink’s Lalisa Manobal Named Louis Vuitton Brand Ambassador

Lalisa Manobal, professionally known as Lisa, a member of the internationally renowned K-pop group Blackpink, has been officially announced as a brand ambassador for Louis Vuitton. This news comes after months of speculation following her appearance at the luxury house’s Fall/Winter 2024 runway show in March.

Manobal’s presence at Paris Fashion Week consistently generates excitement, with fans eager to witness her every look. Previously, she held a brand ambassador position with Celine, another LVMH-owned label, since 2020. Notably, she graced the runway for Celine’s Summer 2022 collection.

This strategic partnership aligns with Manobal’s burgeoning solo career. Following Blackpink’s decision to forgo individual contract renewals with YG Entertainment in December 2023, she established her own management company, Lloud Co. Additionally, her recent solo single, “Rockstar,” has garnered significant acclaim, securing a top-10 position on the Billboard Global 200 chart – her third such achievement. Manobal is also poised for her acting debut in season three of HBO’s critically acclaimed series “The White Lotus.”

Women’s Fall-Winter 2024 Show. K-pop singer Lisa attended @TWNGhesquiere’s latest collection unveiling at the Cour Carrée du Louvre in Paris. Watch the full show at https://t.co/IrwWKwdV70
#Lisa #LVFW24 #NicolasGhesquiere #LouisVuitton pic.twitter.com/S2EtM26sNH

— Louis Vuitton (@LouisVuitton) March 6, 2024

In a statement, Louis Vuitton lauded Manobal’s trendsetting style and her fearless approach to fashion, emphasizing how it resonates with the artistic vision of Nicolas Ghesquière, the brand’s Artistic Director for Women’s Collections. Manobal’s debut appearance for Louis Vuitton showcased her bold aesthetic – black leather shorts, stockings, and a ruffled crop top layered beneath a statement-making frock coat from Ghesquière’s Spring 2018 collection.

Manobal expressed her enthusiasm for the collaboration, particularly admiring Ghesquière’s unique design identity. Ghesquière reciprocated the sentiment, commending Manobal’s daring spirit and creative expression.

Manobal joins a distinguished roster of female brand ambassadors for Louis Vuitton, including Zendaya, Emma Stone, and Deepika Padukone. The brand further strengthens its ties to K-pop with Manobal’s appointment, adding to its existing partnerships with Stray Kids’ Felix, BTS’s J-Hope, NewJeans’ Hyein, and the boy band Riize.

Beyond Louis Vuitton, Manobal maintains ambassador roles with Bulgari, MAC Cosmetics, and others. This multi-talented artist celebrated for her singing, rapping, dancing, and fashion prowess, continues to solidify her position as a global icon.