Bridgerton Boom: Regency Romance Boosts UK Economy by £275 Million

The popular Netflix series Bridgerton has not only captured hearts around the world but it’s also given the UK economy a significant boost. Shondaland, the production company behind Bridgerton, announced today that the show has injected over £275 million (around $350 million USD) into the British economy over the past five years.

This economic windfall coincides with the release of Part 2 of Bridgerton’s third season. Shondaland CEO Shonda Rhimes even opened trading at the London Stock Exchange to celebrate this milestone.

“Bridgerton has resonated with audiences of all ages,” Rhimes said. “It’s sparked conversations, set trends, and even influenced baby names and weddings. But more than that, it’s had a tremendous impact on the UK economy, supporting thousands of businesses and jobs.”

The Regency-era drama’s influence extends beyond just the financial. Visit West reported a surge in tourism to filming locations like Bath and Bristol, generating over £5 million for the local economy. The show has also impacted pop culture, with Kiddies Kingdom reporting a significant rise in baby names inspired by the characters.

Bridgerton’s soundtrack has also seen a boost, with Vitamin String Quartet experiencing a 350% increase in streams following the show’s debut.

Industry leaders echoed the positive sentiment. Shonda Rhimes and Netflix were praised for their contribution to the UK’s creative industries, which generate jobs, innovation, and community growth.

“The Bridgerton Universe exemplifies exceptional storytelling and showcases the immense talent we have here in the UK,” said Theresa Wise, CEO of the Royal Television Society. “This show’s global impact is remarkable, but its contribution to the local economy through job creation and a quarter-billion-pound boost is equally impressive.”

Catch part 2 of Bridgerton’s third season streaming now on Netflix, alongside all previous seasons.