21-year-old artist and producer, Baby Keem has joined Converse’s creative community. He is the latest member of an expanding roster comprised of progressive voices in music, sport, and culture, some of whom include Tyler, The Creator, Natasha Cloud, pgLang, Shai...
Fashion
PHARRELL INTRODUCE A NEW COLORWAY WITH HU NMD ANIMAL PRINT AMBER
adidas Originals and Pharrell reprise their ongoing partnership by adding individuality and creativity to a new colorway. Pharrell’s Hu NMD lineage expands and finds its way back to a warmer colorway for this drop, Amber. Hu NMD Animal Print Amber leans heavily into a...
Serena Williams’ Latest Look for Flushing
Six-time tournament champion Serena Williams is no stranger to making bold statements on and off the court in New York City. Historically, Serena’s love for, and training in, fashion has informed breathtaking, defining looks. For her latest outfit for Flushing, Serena...
BAD BUNNY AND ADIDAS CELEBRATE THEIR NEWEST COLLABORATION
For most, the hottest season of the year comes and goes, but in Puerto Rico, it is always summer. Positive vibes, beaches, and beautiful blue skies are common. Inspired by the eternal summer of Puerto Rico , Bad Bunny and Adidas bring the sky to your feet. To...
Shaniqua Arnelle Stars In PUMA and Vogue Summer 2022 Collection
Together, PUMA and VOGUE release a new collaboration that meets at the intersection of fashion and sport. European and Caribbean model Shaniqua Arnelle stars in the new campaign. This special collaboration comprises sporty-streetwear silhouettes, punctuated by a bold...
Dua Lipa Stars In PUMA Mayze Stack
Meet the Mayze Stack. This fresh twist on the Mayze features a brand-new platform sole and sleek details for a bold, fashion forward look.
Watch Rihanna’s Speech At The 2022 FEMMY Awards
Rihanna accepted the award for “Brand Disruptor” for Savage X Fenty at the 2022 Femmy Awards. Bajan singer Rihanna, and Savage X Fenty have disrupted the lingerie industry and redefined sexily. Savage X Fenty founder thanked the Underfashion Club with a video message:...
PUMA HOSTS GLOBAL EVENT TO DISCUSS SOLUTIONS FOR A MORE SUSTAINABLE FASHION INDUSTRY
Taking place in London on September 6th and streamed worldwide, Conference of the People will feature PUMA’s industry peers, activists, NGOs, experts, ambassadors, and consumers, who will discuss tackling waste, using more sustainable materials, stopping climate...
Dua Lipa and Puma Launch Their Flutur Collaboration
Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection includes vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped...
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