Future; multi-platinum artist, philanthropist, executive + fashion connoisseur, who is fresh off being the credited Executive Producer on Ye’s (f.k.a. Kanye West) February album DONDA 2, has come together again with Ye to release a collaborative merchandise collection...
Fashion
RADIATING BOLDNESS – WINNIE HARLOW CELEBRATES CONFIDENCE IN PUMA BODYWEAR & SWIMWEAR
PUMA’s body and swimwear, made together with its subsidiary stichd®, caters to women and girls and includes mix and match tops and bottoms in vibrant colors that are made with more sustainable materials. The bodywear styles worn by Winnie Harlow in the campaign,...
PUMA RE:SUEDE EXPERIMENT STARTS WITH DISTRIBUTION OF 500 PAIRS
With the RE:SUEDE experiment, PUMA will test whether it can make a biodegradable version of its most iconic shoe, the SUEDE. The participants will wear the RE:SUEDE for half a year before returning their pairs to PUMA. The company will then send the worn RE:SUEDES to...
Billie Eilish Reimagines the Nike Air Force 1 With Recycled Content
Billie Eilish’s unique approach to self-expression balances a progressive contemporary perspective with a heartfelt respect for the classics. Given a chance to work on some of her favorite Nike silhouettes — including the Air Force 1 — she’s reimagined them with an...
ADIDAS ORIGINALS AND PHARRELL WILLIAMS RETURN TO LAUNCH HUMANRACE PREMIUM BASICS COLLECTION FOR SPRING
This season , adidas Originals and Pharrell Williams launch their unisex Humanrace Premium Basics collection . Built for everyday wear, the suite of colorful apparel brings together quality, vivid color, and a loose fit. Styles feature an overstated “Humanrace” print...
Dua Lipa Rocks Puma’s MAYZE LTH POP
The Mayze is made for those who embrace the spotlight and aren’t afraid to mix up their style. The latest colorway is the Mayze Lth Pop, worn by pop star Dua Lipa. This stand-out silhouette provides a bold look with a stacked sole and dynamic, layered tooling. It...
Saweetie Has Been Named The First-Ever Global Cultural Consultant For Champion
Champion announced Saweetie as the brand’s first-ever Global Culture Consultant. Champion revealed her first campaign with the company titled “Get It Girl” that spotlights stylish solutions that female athletes can feel comfortable in, both on and off the field. The...
Blood and Water Star Ama Qamata Becomes Adidas Ambassador
Ama Qamata made her television acting debut in 2016 at the age of 17, and went on to land a main role in the popular South African drama series, Gomora in 2020. In the same year, Ama was cast in a lead role in the Netflix crime drama Blood & Water, which hit the...
“THE BATMAN” STEPS INTO THE SPOTLIGHT WHEN LIMITED-EDITION COLLECTION BY PUMA LAUNCHES FEBRUARY 26TH
The grittiness of Gotham City and the heroics of Batman stand out in this new PUMA collection by drawing inspiration from the highly anticipated new film. The full collection merges culture with sport, bringing Batman, the Batmobile, and Bat emblem to life across...
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