Coi Leray Unveils Emotional New Single “Keep It”

GRAMMY-nominated, multi-platinum artist Coi Leray has returned with a brand-new single, “Keep It”, marking her first release since November 2024. The song, now available on all major streaming platforms, offers a deeply personal look into the singer’s experiences with heartbreak and emotional turmoil.

Produced by Taylor Hill and Tommy Brown, “Keep It” showcases Leray’s undeniable versatility as she trades her signature energetic flow for raw, heartfelt vocals over a melancholic piano melody. The song sees the artist reflecting on the painful realities of love, culminating in the powerful refrain:
“If this is what love is, then you can keep it.”

A Vulnerable and Honest Reflection on Heartbreak

In “Keep It,” Coi Leray strips back the high-energy beats and rap-infused delivery that many associate with her, opting instead for a more melodic, soul-baring performance. The song delves into themes of grief, disappointment, and personal betrayal, offering a rare glimpse into the artist’s emotional world.

Speaking about the inspiration behind the track, Leray shared:

“A lot of people don’t understand that us artists go through real situations in life. I guess I can say I let the music speak for me.”

This sentiment resonates throughout the song as Leray allows her raw emotions to take center stage, making it one of her most intimate and moving releases to date.

Exploring Coi Leray’s Musical Evolution

“Keep It” is yet another testament to Coi Leray’s ability to seamlessly blend genres and evolve as an artist. While she is best known for her high-energy rap anthems like “Players”, she has never shied away from experimentation. From rage-trap to smooth R&B, her willingness to push boundaries has solidified her status as one of the most dynamic voices in the industry today.

With this latest release, Leray proves that she is not only a hitmaker but also a deeply expressive artist capable of delivering music that resonates on a personal level.

A Monumental Two-Year Run and What’s Next

Coi Leray’s recent success speaks for itself. Over the past two years, she has achieved:

• Four Gold Records
• Two Platinum Hits, including her chart-topping single “Players”
• A fiercely loyal fanbase that continues to support her genre-defying music

Now, with the release of “Keep It”, she is ushering in a new era of music—one that promises even more depth, artistry, and sonic exploration.

Stream “Keep It” Now

For fans eager to experience Coi Leray’s latest emotional masterpiece, “Keep It” is now available on all major streaming platforms, including:

Spotify: Listen Here
Apple Music and other platforms.

As Coi Leray continues her rise as one of music’s most versatile stars, “Keep It” serves as both a bold artistic statement and an emotional release—one that is sure to resonate with listeners worldwide.