Breakout multi-platinum rapper DDG, hailing from Pontiac, MI, is teasing a scorching start to 2024 with the release of his latest single, “She Don’t Play.” Collaborating with prolific producer Hitmaka (known for his work with Wale, 2 Chainz, and Nicki Minaj), DDG brings his signature melodic rap flair to this red-hot track, available on all DSPs via Epic Records.
Drawing inspiration from Lil Mama’s classic 2008 hit “Lip Gloss,” “She Don’t Play” infuses a fresh perspective into the iconic track, with DDG even interpolating some of the original lyrics.
The song showcases DDG’s party-starting energy as he weaves a subtle narrative about a woman who rises above trivial games, exuding an aura of confidence. “You can tell that she don’t play, she don’t really care what n—-s say,” chants DDG in the infectious refrain.
DDG’s journey in the music industry has been nothing short of impressive since his 2019 debut, Valedictorian, which earned him his first RIAA Gold-certified record, “Arguments.”
Throughout the 2020s, DDG remained consistent and relevant, achieving Gold status with “Hood Melody,” featuring Youngboy Never Broke Again, and double-Platinum with the ubiquitous “Moonwalking In Calabasas” in 2020, his first Billboard Hot 100 hit.
The rapper’s 2022 album, It’s Not Me, It’s You, showcased his personal growth, featuring hit singles like “9 Lives” with Polo G and NLE Choppa, “Bulletproof Maybach” featuring Offset, “Love Myself” featuring Kevin Gates, and the chart-topping “Elon Musk” featuring Gunna.
DDG earned a spot on XXL’s prestigious Freshman Class Cover in 2021 and a spot on Forbes’ “30 Under 30” list as one of the culture’s brightest future minds with over one billion total streams.
His recent success with “I’m Geekin” from the Maybe It’s Me… project has garnered over 100 million streams and sparked over two million TikTok creations. DDG’s rising star has seen him open for Gunna in New York and Los Angeles, as well as perform alongside Lil Wayne in Tennessee.
“She Don’t Play” serves as a testament to DDG’s ongoing development and unquestionable presence in the rap scene as he prepares for more music in 2024 and extends an invitation to his fans to accompany him on this thrilling musical adventure. The song can be streamed right now.
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