Did Beyoncé End Her Partnership With Adidas?

Fans notice that Beyoncé has removed the adidas x IVY PARK website link from her Instagram bio.

https://twitter.com/beyonceupdtes/status/1521553284602937344?s=21&t=thcNxyoHFZur7y7ge6rTYg

Many speculate this could be the end of the partnership between Ivy Park and Adidas. In 2019, Beyoncé x Adidas released a joint statement confirming the rebrand and relaunch of Ivy Park while she maintained full ownership.

Beyonce and Adidas even came together for another initiative. The two committed to fund social programs through Beyoncé’s BeyGood foundation.

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Talia M.

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