Gold House and Netflix Launch the Netflix Gold Program to Celebrate API Stories

Netflix and Gold House, the leading nonprofit collective of Asian & Pacific Islander (API) cultural leaders behind #GoldOpen, have created a partnership called “Netflix Gold” to amplify API stories, artists, and creators. The partnership marks an evolution for Gold House by expanding their support beyond films for Asian Audiences. Gold House will work closely with Netflix to amplify all culturally-relevant stories (inclusive of films, series, documentaries, and stand-ups) and will engage the API community through private and public experiences to celebrate diverse, multidimensional storytelling.

The first “Netflix Gold” event will be the premiere of Season 2 of Netflix’s critically-acclaimed Never Have I Ever. “Devi’s Summer Kickback” is inspired by Never Have I Ever’s lead character Devi, played by Maitreyi Ramakrishnan and created by Mindy Kaling. This will bring the Gold House community together for the first time in Los Angeles since the pandemic to get a sneak peek at the season, enjoy South Asian food and culture, highlight small businesses, and celebrate intersectional South Asian stories.

Netflix has previously partnered with Gold House to amplify films such as the Academy Award nominated The White Tiger and Over The Moon, as well as Alice Wu’s GLAAD Award winning film The Half Of It which all were highlighted in the organization’s inaugural Gold List celebrating special achievements in film. “Netflix Gold” will encompass the variety of API storytelling on Netflix with upcoming releases including The Chair with Sandra Oh and Sparking Joy with Marie Kondo. Netflix is continuing develop to invest in series and films across the Asian American experience including upcoming documentary series Naomi Osaka, and recently announced projects including Portrait of a Thief, BEEF, Free Food for Millionaires, White Ivy, Dial A for Aunties, Boo Bitch, an untitled Awkwafina and Sandra Oh comedy, and a slate of animated series and film.

“Growing up, I didn’t see girls who looked like me in the TV shows I loved. A show like Never Have I Ever — with API creators and artists on screen and behind the scenes — is still too rare and something I’m proud to celebrate. I’m thankful to Gold House for their partnership to make sure that the API community has an opportunity to continue to see even more of ourselves, our families, our language, and our stories on Netflix,” says Bela Bajaria, Head of Global TV at Netflix.

“Gold House is committed to amplifying and unifying our multicultural communities–not just by righting systemic wrongs but by projecting new, affirming, portrayals of the world we deserve. We are proud to partner with Netflix, a long-standing pioneer of inclusive, affirming storytellers and stories, to celebrate diverse API stories that have the power to inspire much-needed change,” says Bing Chen, President and Co-Founder of Gold House.

Gold House and Netflix are planning additional elements of partnership to be announced later this year.