Joalin, the Finland via Mexico artist and dancer, is stepping into a thrilling new chapter of her career with the announcement of her five-track mixtape CAMALEÓN, set for release on June 20, 2025, via Because London Records. Alongside this major announcement, she has also unveiled the mixtape’s lead single “GUM,” a vibrant and infectious track that marks a pivotal moment in her artistic evolution.
The new single, produced by longtime collaborator Jori Sjöroos, is a rhythmic, genre-blending masterpiece that highlights Joalin’s deep love for Michael Jackson’s music, aesthetic, and the dance style of popping. Accompanying the track is a stunning music video shot in Mexico City, directed by Antonella Dellarossa with an all-female production team, a visual feast that showcases Joalin’s mesmerizing dance skills and artistic versatility.
“GUM” – A Fusion of Pop, Dance, and Identity
Joalin’s latest single “GUM” is a bold step into a poppier, more experimental sound, infused with the eclectic influences that have shaped her unique artistic identity. The track pulses with infectious beats, seamlessly blending English and Spanish lyrics, a signature style that has become a defining trait of her music.
“‘GUM’ is a side of me that hasn’t been heard yet,” Joalin explains. “It takes inspiration from my deep love of Michael Jackson’s music and aesthetic and my adoration for popping.”
The accompanying music video, filmed on location in Mexico City, brings Joalin’s vision to life with a powerful, dance-driven performance. Playing both male and female roles, she delivers a visually captivating homage to popping, a street dance style she fell in love with at just nine years old. The all-female production team, led by director Antonella Dellarossa, adds another layer of empowerment to the project, emphasizing Joalin’s commitment to female-driven creative spaces.
‘CAMALEÓN’: A Reflection of Evolution and Adaptability
The mixtape, recorded between Finland and Mexico, is Joalin’s first major project since her 2022 debut EP and her 2024 singles “La Chica-cá,” “Bikini,” and “Without You.” It represents a period of transformation for the rising star, both personally and musically.
“Camaleón (chameleon) is a word that holds so much meaning for me. I’ve always adapted easily to the environments I’m in, moving across the globe in my childhood definitely added to this part of my personality.”
The mixtape’s title didn’t come to Joalin until the last minute, but when it did, everything clicked. Naming it after the opening track, she realized “CAMALEÓN” perfectly encapsulated the spirit of the project, an exploration of shifting sounds, emotions, and cultural influences.
From Finland to Mexico: The Sound of a Global Artist
Joalin’s ability to seamlessly merge cultures and sounds is a direct reflection of her nomadic upbringing. Born in Finland, she moved to Spain as a toddler and later spent her formative years in Playa del Carmen, Mexico, where her family founded a dance academy. This global upbringing has profoundly influenced her artistry.
“Coming to Mexico and recording for the first time with people who speak Spanish was a pretty important experience. It resulted in a sound that is fuller, louder, and more confident. It’s me really stepping into this, in and out of different energies and sounds, in my own way.”
The mixtape is heavily influenced by her return to Mexico City, where she has immersed herself in the rich sounds of reggaeton, Latin pop, and regional music. She describes CAMALEÓN as “a little bit warmer… influenced by all this noise, people, happiness, and culture.”
A Rising Star with an Unstoppable Trajectory
At just 23 years old, Joalin has already built an impressive career, achieving milestones that many artists only dream of. With over 15 million streams and counting, she has established herself as a formidable force in the pop and Latin music landscapes.
Her 2024 singles, including “La Chica-cá,” “Bikini,” and “Without You,” have further solidified her artistic evolution, with each track showcasing a new layer of confidence and maturity. Her impact extends beyond streaming numbers. She has been featured on the Spotify Equal billboard in Times Square, graced the cover of Scandinavian Vogue, and performed at prestigious festivals such as Coachella, The Great Escape, and Eurosonic ESNS.
Her live performances have been nothing short of mesmerizing, with highlights including a filmed session with Deezer in partnership with the MME Awards, where she was nominated. Her electrifying stage presence and deep connection with her fans have made her one of the most exciting emerging artists to watch.
Stepping into Her Power as an Artist
Despite her rapid ascent in the music industry, Joalin admits that she never initially saw herself as a singer.
“I dove into music so quickly. I didn’t spend years learning instruments or building a vocal technique. Instead, I just jumped into the career part without even considering myself a singer. But now that I understand the process better, I can finally focus on what I truly want from my music.”
Her newfound clarity and confidence shine through in CAMALEÓN, a project that embodies her bold artistic choices and fearless experimentation. With each track, she continues to push boundaries, refusing to be confined to one genre or language.
What’s Next for Joalin
With CAMALEÓN dropping on June 20, 2025, and guest features yet to be revealed, excitement is at an all-time high for Joalin’s next chapter.
Like the waves of the ocean, which she often credits as one of her biggest inspirations, Joalin is in a constant state of motion and transformation. Whether through her breathtaking pop melodies, hypnotic dance performances, or fearless exploration of sound, she continues to captivate audiences worldwide.
With a dedicated following of over 3 million on Instagram and 3.1 million on TikTok, Joalin’s influence is growing by the day, and her journey is just beginning.
As she gears up for the release of CAMALEÓN, one thing is clear. Joalin isn’t just riding the wave of global pop music. She is making her own.
Stay tuned for the full release of CAMALEÓN on June 20, 2025.
Watch the official “GUM” music video:
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