KiiiKiii is out with the music video of their newest title song “404 (New Era),” and it’s the official kickoff to the group’s newest chapter, which is both fun and fearless.
Alongside the group’s second mini album “Delulu Pack,” the music video of “404 (New Era)” is the embodiment of KiiiKiii’s philosophy of not settling on definite conclusions or routes.
“404 (New Era),” which is based on the famous “404 not found” status, is the group’s take on not being “lost,” but on the freedom of “vibing” with the status quo without having any coordinates.
Through the music video, KiiiKiii shows off their carefree side, and the fantasies and dreams the members have of becoming “divas” spill out into real life, especially with the fun and playful scenes included.
By incorporating the fantasies the group members have of becoming “divas” during their childhood, the music video also shows off “the me I imagined as a kid” in a whole new and more vibrant form.
On the music video’s release, the group’s fan base took to social media, saying, “everyone gotta tune in now,” “Let’s give the kiiikiii the recognition they deserve,” and “give it a chance folks, the whole album is really good.”
So, with the “404 (New Era)” music video out, KiiiKiii is proving once again that not having a definite location or end point means you are not “lost,” but you are “free” to grow and develop in all avenues.
