Kim Kardashian has been promoting her brand’s latest Valentine’s Day drops this week with a series of sultry mirror selfies and promo pics from Skims’ latest lingerie collection.
The 45-year-old reality star and entrepreneur shared these photos on X on Thursday, wearing a black lace lingerie set with a partially open satin robe, as well as a sheer black crop top with pink “SKIMS” heart lettering embroidery and ruffled shorts. The dim lighting in the bathroom added to the sexy ambiance of the photos.
In just a matter of hours, these photos gained close to a million views and thousands of likes, which proves that Kim Kardashian is still very influential in creating a buzz around her latest drops before Valentine’s Day. Another promo post for these drops on Jan. 28 already gained over 400,000 views, as well as a ton of interactions.
This latest promo for Skims is just days after they reportedly settled a $200,000 fraud claim from New Jersey over sales tax on certain clothing items. Despite this legal trouble, these latest promo photos prove that people are still very excited to get their hands on these latest drops.
Skims, which was created by Kardashian, has become a shapewear and intimate apparel giant that is worth around $5 billion. As industry experts point out, the releases that take place during the seasons, especially around Valentine’s Day, could significantly increase sales. In fact, there are reports that the increase in sales is as high as 40% during the promotions that take place in February.
However, there were mixed reactions to the new campaign from the online community. While there were many fans praising her look and staying power in the entertainment industry, there were also those who made light-hearted comments about her staying power. Some of the comments posted by fans include “40 the new 30 gah damn” and “she’s so sexy.”
Some of the comments that were posted by fans also compared her staying power to that of basketball superstar LeBron James. There were also negative comments from those concerned about how revealing the content was for her image and her kids.
However, the overall sentiment from the fans was positive, praising her for her confidence and physique, which led to the sell-out of the limited-edition items launched hot on the heels of the release. In all, it was another indication of how well she could generate conversation for her brand, which is well over a decade old and still one of the biggest players in the shapewear industry.
