Kim Kardashian’s SKIMS is creating waves again with a new Valentine’s Day campaign, featuring none other than global superstar Rosé of K-pop sensation BLACKPINK as the face.
Announced via Kim’s Instagram, the campaign is set to go live this Thursday, January 23, at 12 PM ET, and for sure, fans will be anxiously waiting to get their hands on the collection. But while many have celebrated the collaboration, it hasn’t been without its share of controversy.
Kim Kardashian Announces Rosé as the Face of SKIMS Valentine’s Day
Kim Kardashian announced the campaign with a post on social media: “SKIMS Valentine’s Shop ft. Rosé opens this Thursday, January 23 at 12 PM ET.”
The announcement went viral on social media, with fans praising both Rosé over her look in the campaign, and the two for their highly unlikely collaboration. With known elegance and grace, the involvement of Rosé marks one more achievement into her rising solo career after December 2024’s leading album Rosie.
In recent times, Rosé has been a global icon in fashion; she has been a brand ambassador for such luxury giants as Yves Saint Laurent and Tiffany & Co. Her collaboration with SKIMS no doubt further cements her influence both in fashion and pop culture.
Social Media Reacts to the Collaboration
Ever since it was released, the campaign has taken to receiving a slew of reactions online – from admiration all the way to criticism. A fan tweeted on the occasion: “Since Rosé entered her solo era, I literally felt we are living in a parallel universe. She did everything unexpected, what do you mean Rosé and SKIMS got a collaboration? LOOK THE BEAUTY,.
Others were less pleased, questioning Rosé’s decision to collaborate with Kim Kardashian. One user said, “Working with a Trumpie is definitely a choice, and Kim baiting K-pop fans is really…”. Another user commented, “Seriously, don’t understand why Kim, this Zionist Trumpie, doesn’t get treated the way she deserves and why every celebrity licks her ass like that.”
It criticized Kim Kardashian for still holding some kind of grudge against her for having supported U.S. President Donald Trump and also for posting a picture of Melania Trump on her Instagram story.
Kim Kardashian shows love to Melania Trump. https://t.co/D3PtKEdc5j
— Pop Crave (@PopCrave) January 20, 2025
Backlash Over Kim’s Political Ties
Kim Kardashian’s political alliances have been some of the most controversial in recent years. Though she has tried to rebrand herself as a criminal justice reformist, her fandom still doesn’t trust her after her coziness with Donald Trump.
This all reached new heights this past week, when Kim shared a shot of Melania Trump to her Instagram story-the reaction, swift and damning from both admirers and detractors alike. “Kim supporting Donald Trump again is so disappointing. How can anyone work with her?” said one commenter, commenting on the Rosé campaign announcement.
Rosé’s Rising Stardom Meets Controversy
As Rosé’s star continues to rise, her involvement in the SKIMS campaign acts as a testament to her global appeal. But the collaboration has also thrust her into the center of debates surrounding Kardashian’s political legacy.
Fans of Rosé are divided, with some lauding her for breaking barriers in her career and others criticizing her association with Kardashian. “I love Rosé, but this feels like a step backward. Kim Kardashian’s values don’t align with what BLACKPINK stands for,” one fan tweeted.
What to Expect from the SKIMS Valentine’s Day Collection
But the controversy hasn’t derailed excitement for SKIMS’ Valentine’s Day collection-which, in keeping with the brand’s minimalist yet sultry aesthetic, promises a range of lingerie, shapewear, and loungewear for the season of love.
Rosé’s involvement with the campaign makes this collection alluring, really, as the elegance and charm of the performer flow from promotional images. The collection will go live from January 23, when fans and enthusiasts can embrace the latest about SKIMS.
The SKIMS x Rosé collaboration is, indeed, a bold move; it underlines how fashion, music, and global influence meet. As this campaign has gained widespread attention, it also points toward the complexity of celebrity endorsement in a period when political affiliation and brand ethics have come under critical view.
The closer the date of release, the more eyes are on SKIMS and Rosé to see how this unexpected pairing unfolds. Hated or loved, one thing is for sure: the SKIMS Valentine’s Day collection is one of the most talked-about campaigns of the year thus far.
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