Social media went into overdrive when a behind-the-scenes video from the latest campaign, featuring Kim’s latest collab with Nike as part of the new Skims x Nike series, surfaced online and gave fans a sneak peek into the entrepreneur and reality TV personality’s latest campaign.
In the TikTok video, the entrepreneur is seen on set as part of the campaign, in a tight blue bodysuit, talking to the crew about the shoot for what she described as the fourth drop in the new Nike series.
The shoot was directed by fashion photographer Donna Trope, described as sexy and sensual.
“Okay, we’re on set for a Nike Skims shoot,” the entrepreneur says in the video. “So, this is like our fourth drop for Nike. And we’re working with one of my favorite photographers, Donna Trope. She always shoots everything really sensual and sexy, and I can’t wait to see how she puts it all together.”
Throughout the video, the entrepreneur talks to fans about the entire set and how they were shooting multiple types of content simultaneously.
“So, we’re doing a shoot, then we’re doing video content, then we’re doing website content,” the entrepreneur says as she stands next to a rotating platform used for the shoot.
“And we’re filming like 10 vlogs at once here,” the entrepreneur says as she jokes about how busy the schedule is, which is her break.
“his is my one day off,” she laughs. “So this is what I do on my days off.”
The video also shows her discussing her color palette choices for the collab, noting that she chose some of the colors a year prior.
“I always pick the color palettes,” she says. “I went with that green, and I’m not a green person, but I liked it with Nike. I thought it was different.”
@kimkardashian NikeSKIMS BTS
♬ original sound – Kim Kardashian
The behind-the-scenes clip has quickly spread online and has garnered many comments on how polarizing the Kardashian celebrity is.
Fans praised her in the comments section for her looks and her ability to stay relevant in the entertainment and fashion world. One commenter wrote, “Kim’s 45 and still dominating. We’ve never seen a prime like this.” Another commenter compared her to top athletes in the world, saying, “Top 5 longevity along with Messi, Ronaldo, Djokovic, and LeBron.”
Some praised her for staying relevant in the world of fashion and pop culture. “People acting like they wouldn’t go crazy for Kim K are funny,” one commenter wrote, while another wrote, “I can’t believe how good she looks.”
Not everyone is a fan of Kim’s looks and has decided to mock her, her possible plastic surgeries, and her beauty standards. Some called her a “walking bag of plastic,” and others asked to have her content removed from their feeds.
