Kim Kardashian’s billion-dollar shapewear business is making a big push into the Middle East, but not everyone is happy about it. Former adult performer turned jewelry designer, influencer, and commentator Mia Khalifa is causing the internet to go crazy once again over her response to reports of SKIMS opening anywhere from 10 to 15 locations throughout Israel by 2026.
The Tweet Heard Around the Timeline
American reporter Louis Pisano announced the news on X, writing:
“🚨ICYMI: Kim Kardashian & SKIMS are set to open 15 stores across Israel by 2026 in partnership with Irani Corp. Online sales launch Nov. 10 with in-store spaces at selected Factory 54 outlets starting in December.”
In classic Mia style, she pulled absolutely zero punches. She quote-tweeted:
“wearing sk*ms is such a litmus test bc you either gotta be bird brained or not care, but I guess those are the same thing.”
Subtle, huh? The tweet is already creating an avalanche effect on social media.
Why Israel? Why Now?
According to Jewish News, SKIMS has partnered with Irani Corp, the giant that already distributes other brands, including Lululemon and Diesel, throughout the Israeli landmass.
Prior to this, the only way SKIMS was represented in the area was through parallel importing, but from November 10, Israeli consumers are able to access the brand from the online store Factory54.co.il.
- The rollout only escalates from there:
December: SKIMS sections open within select Factory 54 locations
- Beginning 2026: Two independent stores are planned, one located in Glilot Mall, the other in Ramat Aviv Mall
- By the end of 2026: 10 to 15 stores across the country
It is an aggressive expansion plan for the already ubiquitously global company.
