Today YouTube Originals unveiled the official trailer for “Ice Cold” — an all-new, four-episode docuseries that uses the prism of hip-hop jewelry to explore deeper issues around racial inequity and the American Dream. The series dives into hip-hop’s ability to reimagine and transcend established notions of wealth, status, superiority and the sheer resilience of hip-hop culture. “Ice Cold” features special appearances from the rap trio and executive producers MIGOS, some of the biggest names in hip-hop including J Balvin, Lil Baby, Lil Yachty, A Boogie, A$AP Ferg, City Girls, French Montana, Slick Rick and Talib Kweli; top celebrity jewelers Ben Baller, Eliantte, Johnny Dang and Icebox; and more. All four episodes of “Ice Cold” premiere for free Thursday, July 8 exclusively on MIGOS’ YouTube Channel.
“We all have our own ways of feeling and displaying success,” said Director Karam Gill. “This series explores that concept through the story of hip-hop jewelry. It’s a deeper look at the construct of ’The American Dream’ and how hip-hop has redefined it through jewelry and creative expression.”
Watch the official trailer for “Ice Cold”
This announcement comes on the heels of the release of MIGOS’ new album Culture III, and the Deluxe Album includes an original track called “ROAD RUNNER” which is featured throughout “Ice Cold.” The album art for Culture III is focused around the group’s jewelry and custom pieces, which is also a nod to the upcoming docuseries.
“Ice Cold” is directed by Karam Gill (G Funk, Supervillain) and executive produced by MIGOS, Kevin “Coach K.” Lee, and Pierre “P” Thomas. The series is co-produced by Quality Films, Universal Music Group’s Mercury Studios and Polygram Entertainment, Mass Appeal, and MGX Creative.