Rihanna’s Fenty Beauty Was The Best Performing Celebrity Cosmetic Brand Of 2020

Rihanna’s Fenty Beauty was the best-performing celebrity beauty brand of 2020 with over $555 million earned media value.

The best selling celebrity beauty brands of 2020 (ranked by EMV).

1. Fenty Beauty- $555M

2. Kylie Cosmetics- $187M

3. Haus Laboratories- $141M

4. KKW Beauty- $98M

5. Rare Beauty- $60M