Why Won’t Capitol Records Let Halsey Release Music?

Halsey says their label won’t let them release a song unless it goes viral on TikTok:

“I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release [the song] unless they can fake a viral moment on TikTok.”

https://twitter.com/viralmaterials/status/1528501380884865025?s=21&t=0iy7Q5ewnvSBJUNDp7Np4A

After revealing in a TikTok video that their label won’t let them release a song unless it goes viral, Halsey talked to the label again:

“They said “wow the tiktok is going really strong!” I was like ok cool so can I release my song now? They said “we’ll see!”

Halsey is signed to Capitol Records and hasn’t released any music since New Years Eve.

Photo courtesy of Instagram/@Halsey/@Donslens