The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It’s made for those who know that the real glow up is internal, and confidence comes from within.
Campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs PUMA’s newest sneaker with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look.
“Being an individual within my community and staying true to myself is what has always moved me. This is where my roots come from, this is where I walk now with my Cali Dream” says Winnie. “I feel very lucky to serve as a role model for so many other women and I want to prove to them how you can glow within by living the truth and keeping it real.”
The Cali Dream gives the classic silhouette a new look with a standout TPU insert on the midsole and iconic Cali details in the upper. The debut style features a leather base with pastel suede details.
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