Photo Courtesy of Ryan Kevin
Today, platinum-certified Boston-born and Los Angeles-based rapper BIA uncovers the music video for her latest single “Whole Lotta Money.” It notably boasts a cameo from Justin Combs. The song remains a standout from her acclaimed 2020 For Certain EP.
Directed by Ben Marc [Ty Dolla $ign, Trey Songz], the clip features BIA in a series of eye-popping vignettes. PAPER Magazine calls BIA “an absolute financial fatale” in the video as she raps by a fire on a plush vintage green couch, takes over kiddie rides with an equally fly girl gang, and saunters through a bodega with Justin Combs behind the counter counting racks. Flexing in designer head-to-toe, she literally brings the lyrics, “I put on my jewelry just to go to the bodega, and I keep it with me just so that I’m feeling safer,” to life. Fittingly, it culminates with bills upon bills raining down in the strip club.
To create the video’s series of coveted looks, BIA worked with stylists Grace Butler and Tyrina Lee and styled BIA in designers like Chanel, Fendi, Bottega Veneta, Balenciaga and more.
Tracks from For Certain have cumulatively amassed over 30 million streams and counting. HotNewHipHop ranked it “VERY HOTTTTT,” while Complex claimed, “BIA is wrapping up 2020 with a bang.” Beyond looks from Nylon, Refinery29, and more, FLAUNT put it best, “Bia’s time is now! Hailing from Boston, the rising star has been grinding and putting in the work, creating nothing short of bangers for her growing fanbase.”
Stay tuned for more from BIA soon.