Buju Banton Releases First Visual for His 14th Studio Album “Born For Greatness” with “Coconut Wata (Sip)”

Buju Banton, the legendary Grammy Award-winning reggae artist, has released the first video for his single “Coconut Wata (Sip)” from his critically acclaimed album “Born For Greatness,” directed by Jay Will. The vibrant and infectious dancehall track encourages listeners to remain positive and resilient in the face of adversity.

“Coconut Wata (Sip)” represents a brief respite from life’s stresses and negativity, focusing on the simple pleasures that bring joy and peace. Buju Banton delivers an empowering message of inner peace and happiness in lyrics like “While we a sip coconut water/Well them jus a trip/ We look on them and notice/ How them ship Jus a dip.”

Buju Banton and the 100 Coconuts brand collaborated on the “Coconut Wata (Sip)” video to promote authenticity and celebrate the refreshing purity of coconut water, as well as the keep it real message conveyed through the song. The video features picturesque scenes of sandy beaches, towering cliffs, and hidden rivers that perfectly capture the song’s scorching summer vibe.

“Born For Greatness” has struck a chord with both fans and critics since its September release. Receiving positive feedback from prestigious publications such as RollingStone, “Buju Banton and Victoria Monet’s “Body Touching Body” transcends time,” and HYPEBEAST stated, “Buju Banton” proves he’s Born For Greatness’ with the new album.”

The album demonstrates Buju Banton’s unrivaled brilliance in the reggae and dancehall genres. With millions of streams and YouTube views, “Born For Greatness” has cemented its place as one of Buju Banton’s most notable projects.

“Born For Greatness” follows Buju Banton’s critically acclaimed album “Upside Down 2020,” which received a GRAMMY® nomination for “Best Reggae Album” in 2020. “Upside Down 2020” received praise from publications such as The Guardian and Rolling Stone, and it highlighted Buju Banton’s artistic growth and continued relevance.