Grammy-nominated artist Coi Leray is set to conquer 2024, entering a new chapter in her career marked by a fresh era, a shift to Island Records, and the new song ‘Wanna Come Thru,’ a collaboration with renowned producer Mike WiLL Made-It, known for his work with Beyoncé, Rihanna, and Kendrick Lamar.
The track, Coi Leray’s debut on Island Records, precedes the 2024 Grammy Awards, where she’s nominated in two categories: “Best Rap Performance” for her chart-topping hit “Players” and “Best Pop Dance Recording” for “Baby Don’t Hurt Me,” a collaboration with David Guetta and Anne Marie.
Expressing her excitement, Coi Leray shared, “2024 is going to be my grown and sexy era. I’m taking over this year. I’ve got so much new music and a whole new side of me to get to know.” The new track, according to her, is all about embracing self-love and maturity, reflecting her journey into womanhood.
Producer Mike WiLL Made-It echoed this sentiment, describing the song as a “culture-shifting record” with a fresh and forward-thinking vibe. He expressed pride in creating music that instantly puts the listener in a positive mood, teasing more collaborations in the future.
This new era follows a triumphant 2023 for Coi Leray, highlighted by her album “COI,” which debuted on the Billboard 200. Her RIAA-certified platinum hit “Players” earned her a Grammy nomination, securing her first Billboard Hot 100 Top 10. The track dominated radio charts and marked three consecutive weeks at #1 on Rhythmic Radio, Urban Radio, and Billboard Hot Rap Songs Chart.
Coi Leray’s presence extended beyond music in 2023, making waves at major festivals like Rolling Loud California and Austin City Limits. She became the face of the WNBA’s “More Than Game” campaign, showcasing her influence beyond the music industry. In the fashion realm, Leray collaborated with FENDI by Marc Jacobs for their Summer Capsule collection.
Listeners can also catch Coi Leray on the big screen with her collaboration with Metro Boomin on “Self Love,” featured on the Spider-Man: Across the Spider-Verse soundtrack. With a Grammy buzz, a Coachella 2024 performance, and a nomination for iHeartRadio’s “Dance Song Of The Year,” Coi Leray’s star continues to rise in the music and entertainment landscape.
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