DJ Swish has placed himself as one of the key architects of modern West Coast hip-hop. His career blew up with YG’s political anthem “FDT (F*** Donald Trump),” a track that felt as much like a moment as it did a song. Since then, he has proven versatile and resilient-a multi-platinum producer that earned over 250 million Spotify streams in a single year.
The production credits for Swish read like a who’s who of contemporary hip-hop. He has contributed to major albums like Post Malone’s Beerbongs & Bentleys with “Same Bitches (feat. G-Eazy & YG),” G-Eazy’s The Beautiful and Damned with “Mama Always Told Me,” and Jay Rock’s Redemption with “Shit Real.” His West Coast influence is especially evident in his extensive work with YG, including six tracks on Still Brazy and two on 4 Real 4 Real. But Swish has also branched out, producing cuts for up-and-comers like Roddy Ricch (“Ricch Forever”) and Kiana Ledé (“If You Hate Me”).
Evolving the West Coast Sound
For Swish, his role in West Coast hip-hop is about more than beats—it’s about legacy and innovation. “I see myself trying to evolve the genre in a way that would resonate around the world,” he explains. “Using recognizable samples and sounds that people can reminisce with. The sound is something that can be understood when you dive into the roots of LA culture.”
A Defining Decision
Early in his career, Swish turned down a deal with DJ Mustard despite collaborating on projects like Rich Off Mackin. Reflecting on that choice, he shares, “Everything happens for a reason, and I’ve kept that saying in my head since I started music. The music business can be aggressive and grimy. I only look to work and create with people that genuinely have my best interest at heart.”
This philosophy has shaped Swish’s independent path, allowing him to build a unique sound while maintaining full creative control.
The Impact of “FDT”
“FDT” became a lightning rod of political protest. But Swish admits he didn’t immediately grasp its potential. “At first, I didn’t think much of the song. I thought it was just one of those gimmick songs to put out and have people laugh,” he says. Yet, the beat—a smooth bassline paired with hard drums—inspired YG to deliver lyrics that matched the track’s raw energy.
Adaptability Across Artists
Swish’s ability to adapt his sound to different artists has kept him in demand. From G-Eazy to Saweetie, EarthGang to Roddy Ricch, he tailors his approach while staying true to his roots. “I’ve always felt like I needed a specific sound to stand out as a producer. However, I enjoy making music that people wouldn’t expect from me,” he says. Swish credits his eclectic taste—ranging from punk rock to heavy metal to blues—for giving him a diverse creative palette.
The Key to Studio Chemistry
For Swish, the secret to creating hits lies in building chemistry. “It’s like playing sports; a couple players working together to achieve the goal of winning,” he explains. A memorable example came during his first session with EarthGang, where spontaneity ruled. “We left the studio making the song ‘Artificial.’ That was my first time making something completely from scratch. They preferred to make music organically and in the moment, and it came out great!”
What’s Next For DJ Swish?
While speculation surrounds Swish’s involvement in Kendrick Lamar’s upcoming GNX Deluxe album, he remains tight-lipped. “Nothing to share here. I’m just glad that people are receptive to this West Coast sound,” he says.
Swish is focused on cultivating new talent. “I’m currently developing an artist that I want to put most of my efforts into and explore my capabilities of breaking an artist,” he reveals. “Of course, a lot of new music is on the way with some artists I’ve already worked with as well as new ones!”
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