Josie Jones, a trailblazer in the beauty industry, has carved a niche for herself in the modeling world while simultaneously running a thriving hair business, Josie’s Hair. With a career spanning nearly a decade, her journey reflects creativity, resilience, and a deep connection to her identity.
A Fortuitous Start in Modeling
Josie’s foray into the modeling industry was serendipitous. Speaking in a recent interview, she shared how her hair artistry Instagram page opened unexpected doors.
“I was first scouted through my hair page to do an Herbal Essences commercial,” Josie recalled. “In that commercial, I talked about my Black identity and the strength through our crown. The casting director approached me at the end of the shooting series to ask if she could keep me in her books for other projects. That opportunity blossomed into a now nine-year career.”
The ad not only celebrated natural hair but also showcased Josie’s passion for storytelling, helping her stand out in the beauty modeling scene.
Beauty Over Fashion: Josie’s Modeling Niche
Unlike many models focused on fashion, Josie has carved a space in print beauty modeling. She embraces practicality in her personal style, confessing, “I don’t pay close attention to trends—not because I’m better than them, but because I don’t dress well. No shade to myself; I’m just very practical with my clothing.”
Instead of following fashion trends, Josie focuses on celebrating natural beauty, individuality, and authenticity, which resonate in her projects and partnerships.
The Role of Social Media in Her Career
Social media has been pivotal to Josie’s success. Her balanced approach to content creation ensures that her Instagram reflects both her professional and personal life.
“Social media plays a huge role in client perception,” she said. “How I portray myself is likely the reason I book the jobs that I do. My stories show my personal life, while my feed focuses on the professional side of what I do.”
This strategic use of social platforms has not only helped her secure modeling gigs but also amplified the reach of Josie’s Hair, where she collaborates with other creators and models.
Josie’s Hair: Styling Icons and Building a Legacy
Through Josie’s Hair, Josie combines her artistic vision with her passion for hair styling. When asked which celebrities she dreams of working with, her list was star-studded and inspiring.
“I would love to do A$AP Rocky and Rihanna’s kids’ braids, and also Issa Rae’s and Keke Palmer’s,” she shared, highlighting her admiration for influential figures who embrace their heritage and individuality.
What’s Next for Josie Jones?
Beyond modeling and hair artistry, Josie is a creator at heart, with ambitions that extend far beyond her current achievements.
“My soul’s purpose is to spread light, and I love to do that through creative projects,” she said. “Last year, I created a book. Right now, I’m working on something very personal to my journey as a hair artist. I can’t wait for everything to manifest and share it with the world—I think you’ll really enjoy it.”
From her breakthrough Herbal Essences commercial to her impactful work in beauty modeling and hair artistry, Josie Jones exemplifies creativity and authenticity. As she continues to grow her brand, inspire others, and share her journey, the future looks incredibly bright for this multifaceted talent.
Stay connected with Josie on Instagram for updates on her projects and a glimpse into her dynamic world.
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