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FUTURE GOES DIAMOND

by Andre Lue
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Life isn’t just good. It’s sensational.

Just over two years after its release, “Life Is Good,” the seminal 2019 collaboration from the historically prolific tandem of Future and Drake, has been certified 10x platinum by the Recording Industry Association of America. Future has just gone Diamond.

The latest certification for “Life Is Good” marks a career first for Future, who has a slew of multiplatinum singles and a multiplatinum album under his belt. Only 66 songs have ever been certified Diamond in the US (at the time of this writing), placing Future in one of the most exclusive clubs in recorded music.

At the time of its release, the reception to the song was immense and impossible to ignore. Future and Drake, the duo responsible for 2015’s bombshell joint studio album, What A Time To Be Alive, have a sterling reputation that’s impossible to ignore. That “Life Is Good” may very well wind up their crowning achievement is an accomplishment in itself.

For Future, this is a fitting point on his career arc, which doesn’t seem intent on leveling off any time soon. When Future, the musical descendant of The Dungeon Family, began bubbling out of the Atlanta mixtape circuit and started collection nationwide acclaim, it would have raised the brows of many to suggest that the part-time rapper, part-time singer would be one of the most impactful and imitated mainstream artists of the next decade. However, the formula he championed and stood behind has become the blueprint for many.

This Diamond certification is more than a sales acknowledgment, it is a testament to the work he’s put in.


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