“Chanel,” the latest single from the unstoppable GRAMMY-award winning global superstar, is now out in the world, bringing with it its accompanying music video that exudes sophistication in every way possible and a message that is a mix of temptation and empowerment.
Diamonds, Runways, And World Domination By TYLA
Directed by Aerin Moreno, the video for “Chanel” is more than just a video, it’s a catwalk masquerading as a pop video. “Chanel” is another installment in the string of videos where Tyla represents the delivery of subtle choreo, otherworldly beauty, and swagger with an Amapiano twist. At the core of it is the profoundly simple yet so-rhetorical message: “You say you love me? Put me in Chanel.”
It’s more than high-end brands, though. It’s putting women at the forefront, forcing respect, with a reminder that the girls better get their flowers too. Tyla is rebranding the language of love in high-end couture.
Amapiano Beats, Champagne Energy
The single remains authentic to its heritage, with the pulse of Amapiano music deeply ingrained in its production. Produced by Ian Kirkpatrick and P2J, it is a dance floor anthem that is both slinky and commanding, universal in its appeal yet intimate. It is the type of anthem that has its fan base (self-proclaimed “Tyla Tigers”) primed to roar.
Tyla’s Discography Remains on Fire, No Fire Extinguisher in Sight
“Chanel” follows directly from the success of debut mixtape “WWP,” which included the highly sought-after collaboration with WizKid “DYNAMITE,” (10M+ views on YouTube), as well as the massive summer hit “Is It,” (20M+ views). But for those who think they know “Chanel,” it’s also likely they know “Nice Guy,” from her collaboration with Cardi B, or “Body Go,” with Ghanaian artist MOLIY.
And she’s only getting started. She’s headlining her first ever tour in the Asian region in November; it kicks off in Tokyo on Nov 11, with other dates in Bangkok, Hong Kong, Manila, and Singapore, concluding on Dec 5.
Covers, Campaigns, and Crowned a Woman of the Year
It’s more than just music. Tyla is breaking international news with other Women of the Year GLAMOUR Magazine Women honors, gracing the November issue in the US, UK, Spain, Germany, and Latin America on covers everywhere. She’s already made history with Vogue spreads, an AdWeek cover, a Met Gala look, and a trended Coca Cola ad.
Her brand collaborations hit just as hard as her singles. This month, Pandora launched a limited edition “Tyla Tyger” charm, etched with her tiger insignia, a love letter to her devoted fanbase.
And let’s not forget back to back MTV VMA Awards for Best Afrobeats for “PUSH 2 START.” She took the award in classic Chanel, dripping in Pandora medallions like a queen who knows what she’s worth.
Chanel: it’s more than a label; it’s an anthem
“Chanel” is every pop star’s defining song. It’s thebeginning of a dynasty for someone like Tyla with “Chanel,” which is an act in itself – it’s opulence, it’s power, it’s an assertion combined with celebration in one song. Come an Asian tour with a waiting international audience, the luxury is no longer on the back; it is in fact Tyla herself.
“Chanel,” the video, is streaming now, so watch it, because “Tyla season is officially open.”
