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Ho Yeon Jung selected as global ambassador for luxury brand Louis Vuitton. The ‘Squid Game’ star has received over 15 million followers on Instagram since the series premiered on Netflix.

The luxury fashion brand announced the news on Wednesday, saying Ho Yeon was joining its team as the new global house ambassador for fashion, watches, and jewelry.

“Perfectly embodying the independent Louis Vuitton woman, the Netflix Squid Game star embarks on this new journey with the Maison after first gracing the runway and being featured in a ready-to-wear campaign in 2017,” it said.

Nicolas Ghesquière, creative director of Louis Vuitton’s women’s collections, praised the actress and model for her talent and personality.

“I immediately fell in love with Ho Yeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago,” said the director.

“Squid Game,” which premiered on Netflix last month, is a South Korean series that follows 456 participants who play deadly children’s games in the hopes of winning a cash prize worth 45.6 billion won. Ho Yeon plays Kang Sae Byeok or Player No. 067.

Since its premiere, “Squid Game” has went number #1 in over 90 countries.