Jess Sims Officially Becomes Part of the Jordan Brand Family

Jess Sims, a top Peloton instructor, in-game host for the New York Liberty, and the newest ESPN College GameDay host, has joined the Jordan Brand family.

Jordan Brand and Jess Sims share a commitment to pushing the boundaries of the sport while energizing the next generation of athletes. Sims’ career—from working with Teach for America to helping millions of people reach their fitness aims—has focused on using sport to create change and reach new audiences.

Jess Sims for Jordan Brand photographed by Dana Scruggs

“Jordan Brand has been in my life since my dad first introduced me to the sport of basketball and the GOAT that is Michael Jordan, and now it’s fully integrated into my fitness, lifestyle, and professional worlds,” says Sims. “Amplifying women, particularly women in sports, has been a huge passion and mission of mine. Together with Jordan Brand, I will continue to empower women to take up space—to not be afraid of our physical strength.”

Together, Jordan Brand and Sims aim to drive education around the importance of the mind-body connection and amplify the voices of women through transformative storytelling. Sims’ new role with College Game Day provides a unique opportunity to ignite cultural conversations beyond the field of play.

Jess Sims for Jordan Brand photographed by Dana Scruggs

The high visibility of in-game sports hosts creates the ability to use the power of personal expression to bridge the intersections between fashion and sport by fusing independent fashion with a performance environment. Jordan Brand believes there is an opportunity to lead with purpose and amplify the voices of women, specifically creatives and fashion designers, through partnerships with athletes like Sims.