GRAMMY® Award-nominated artist, producer, and songwriter Kid Culture unveils the music video to his debut single “Keep It” via Epic Records and Vol 1 Records.
The track reflects his penchant for shimmering soundscapes architected with ethereal beats and glossy synths. Above this glistening backdrop, his lyrics evoke memorable imagery, which the accompanying visual perfectly captures as it transports Kid Culture to a tripped-out desert landscape with high fashion ambition, stoic models, and unpredictable action.
Directed by Daniel Iglesias Jr, it seamlessly complements the otherworldly spirit of his vision.
Kid Culture has been impacting the game from behind the scenes by producing and co-writing chart-topping hits for the likes of Justin Bieber, Cordae, Eminem, and more, and now he is taking center stage.
Fall into his world with “Keep It” now.
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