LEVI announced their collaboration with champion tennis star, Naomi Osaka (2.8M), for a sustainable capsule collection focused on combining upcycled and vintage denim pieces.
Naomi Osaka imagine un kimono en jean avec Levi’s, Toutes les pièces de cette collab entre Levi’s et Naomi Osaka seront disponibles le 24 août prochain via l’application Levi’s. pic.twitter.com/SiEDeuDnUe
— NUGGETS MAG (@World_Musiclife) August 20, 2021
Osaka is widely acknowledged as the people’s champion. And though her power and domination on the tennis court is one part of what inspires her legion of fans, it’s also her grace, fearlessness, and authenticity, both during a match and in her everyday life. As a voice for her generation, Naomi speaks to the power of staying true to yourself, and for standing up for what you believe in.
In her style, Naomi maintains that same note of grace, fearlessness, and authenticity. But she also likes to have fun. She embraces the playfulness of the Levi’s 501, and the way it functions as the perfect canvas for showing off a little personality. Worn with pops of color and her favorite sneakers, Naomi shows that the people’s champion also has a very relatable and very down-to-earth sense of personal style.
The collection will launch on Tuesday, August 24th in-store and on the LEVI App.
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