Natalie Reynolds did it again, but this time, it wasn’t using seductive selfies or obscene livestreams, but a jug of red-tinged bathwater that she named a “ritual in a jar.” For $49.99, the strange esoteric item sold out in hours on her specialty site, BloodyMaryBath.com. A hundred pieces, sold out sooner than it takes for a bath.
The packaging of the product promised a whiff of mystery, a dash of insanity. Reynolds guaranteed her customers it had been “filtered for purity, infused with love, charged under the full moon, brewed with deep feminine intention.” Her own classification: “This isn’t a joke. This is a ritual in a jar.”
Bathwater, Blood, and Brand
During a special video obtained by Where Is The Buzz, Reynolds got dramatic, growling, “Do you want my blood bathwater?” before detailing that the drink was intended to bond her with admirers for eternity.
The jar promised all of those things: skin hydration, aging-reversing alchemy, and a ticket to “divine feminine energy.” She even referred to it as a sort of spiritual key for “unlocking your higher self.”
ONE SMALL NOTE, HOWEVER: the site’s disclaimer specifically noted the bathwater wasn’t meant for drinking. Consumers were warned, in plain honesty: “Do not drink. Not evaluated by the FDA.”
Nevertheless, Reynolds deftly poked fun at her own product pitting it against another primitive health craze, saying: “Drinking bone broth is cool. But drinking my bathwater, that’s a whole different level of primal intimacy.”
From Bath Bomb to Bombshell
And if the ritual product wasn’t enough drama, Reynolds’ release comes on the heels of a controversy that had her supporters rallying on her behalf. This year, the model accused being thrown out of the infamously named creator house, the Bop House, after stating they were holding onto 80% of her OnlyFans revenue.
During a TikTok investigation, she claimed the collective had assured her that she’d make more than what LeBron James did, which evoked LOLs and indignation on the internet.
A fan ridiculed her saying, “Crazy that you’d make more than LeBron.” Another complimented her ambition, saying, “Prettier and more talent than any of the Bop House tbh.”
Reynolds, unfazed by the drama, turned the publicity into her new business venture, profiting off her image of rebellion and forthright honesty.
The Cult of Intimacy
To grasp Reynolds’ success, you have to grasp the appeal of fan-creator intimacy. She packaged her bathwater not as a joke gift but a badge of proximity, a bottled experience which blurred the boundaries between fantasy and mysticism.
Since presenting it as a ritual instead of a product, she changed the storytelling from “purchasing a jar of water” to “purchasing a part of her soul.” Whether or not devotees happen to believe in its “anti-aging magic” or are looking forward to a salacious conversation starter, the branding did its trick.
Reynolds’ 100-piece limited drop sellout occurred immediately when it went live, frustrating tens of thousands of diehards. As promised, on her final pitch: “Get yours now… before they’re all gone and I bleed again.”
