Paige Bueckers Makes History as First NIL Athlete to Launch a Nike Player Edition Sneaker

Paige Bueckers is no stranger to breaking barriers, and this season she’s making history once again. The University of Connecticut star has become the first Name, Image, and Likeness (NIL) athlete to design and release a Nike Player Edition basketball sneaker.

The Nike G.T. Hustle 3 Paige Bueckers Player Edition is tailored to elevate her performance during her final collegiate season. Built with Nike’s cutting-edge basketball technology, the sneaker prioritizes energy return, speed, and comfort, delivering from tip-off to the final buzzer.

A Sneaker Built for Excellence

The G.T. Hustle 3 is designed for peak performance, featuring a forefoot Air Zoom unit and a sewn-in Air Zoom Strobel for double-stacked energy storage and return. The resilient heel and higher offset ensure a smooth heel-to-toe transition, while the Radial Knit upper offers lightweight, breathable support.

“It’s definitely motivating to wear your own shoe,” Paige said. “I grew up wearing Nikes — all the signature shoes — so it’s surreal to have this Player Edition model. I just want to show out in it.”

A Personal Touch

Beyond performance, the sneaker is a reflection of Paige’s personality and roots. Its baby blue and lavender purple colorway mirrors her favorite hues, while intricate details make it uniquely hers:

• Area codes for UConn and her hometown of Edina, Minnesota, are stitched into the left tongue.
• The right tongue features an embroidered bucket, a nod to her scoring prowess.
• The right heel replaces “Bueckers” with “buckets,” showcasing her confidence on the court.
• A heartfelt text bubble on the left heel includes her father’s pre-game message: “Be You, Be Great.”

“There are so many details that make this shoe special to me,” Paige added. “My favorite is the message from my dad, and the tribute to both of my homes is so meaningful for my first Player Edition model.”

A Shoe Designed by Women

The creation of the G.T. Hustle 3 was led by female athletes, who made up more than 90% of the team involved in testing and development. This initiative highlights Nike’s ongoing commitment to advancing women’s sports and amplifying the voices of female athletes.

Release Details

The Nike G.T. Hustle 3 Paige Bueckers Player Edition will be available starting December 7 on SNKRS and select retail locations.

With this historic release, Paige Bueckers not only redefines her own legacy but also paves the way for future athletes to leave their mark on and off the court.