The Sports Emmy-nominated docuseries Coach Prime has been renewed for a second season, according to an announcement made today by Prime Video Sports, SMAC Entertainment, and Deion Sanders (Coach Prime).

The following season, which is currently in production, will follow Coach Prime throughout the 2023 season as he makes his debut with the Colorado Buffaloes at the University of Colorado. Like Season 1, it will take viewers inside the locker room and out on the field for games and practices.

“The customer reception of Season 1 of Coach Prime far exceeded expectations. Our customers loved getting an inside look as Deion Sanders established a culture of teamwork, belief, and winning at JSU,” said Matt Newman, head of Prime Video Original sports content. “Deion has brought that same leadership to Colorado and has had an instant impact on recruiting and expectations. We can’t wait to witness this season unfold through the lives of the players and coaches at Colorado, and we are excited to deliver more must-watch football content to the Prime Video schedule this fall.”

Constance Schwartz-Morini, co-founder/CEO of SMAC Entertainment and executive producer of Coach Prime said, “We are thrilled to begin production with Prime Video on the second season of Coach Prime. Viewers can expect an exclusive, inside look at a historic Power Five football program, as Coach Prime embarks on a new journey to enact change, inspire, and build a winning team at Colorado.”

Michael Strahan, Constance Schwartz-Morini, and FredAnthony Smith of SMAC Entertainment are the executive producers of Coach Prime. Prime Video Sports and SMAC Productions, a branch of SMAC Entertainment, collaborated on the creation of Coach Prime.