Prime Video’s ‘Citadel: Diana’ Achieves Record-Breaking Global Launch for an Italian Original

Prime Video announced today that the Italian Original spy series Citadel: Diana, from the Citadel universe, set a new global benchmark for Italian content on the service. The series has earned the distinction of being the biggest global launch for an Italian Original ever on Prime Video during its launch weekend, based on worldwide viewership figures outside of Italy.

Starring Matilda De Angelis, Citadel: Diana has become a runaway hit around the world, as it reached number one in Italy, the US, and the UK on its opening weekend. The top 5 in nearly 150 countries include Canada, Australia, Germany, Spain, France, Brazil, Mexico, and India, placing it as a worldwide phenomenon. This milestone marks a whole new level of international viewership for Italian-language content on Prime Video.

The show’s success has also driven renewed interest in the original series Citadel. Globally, viewership surged-most markedly in the U.S., Italy, and the U.K. people dove back into this world of spies, intrigue, and action.

James Farrell, VP of International Originals at Prime Video & Amazon MGM Studios said: “Citadel: Diana‘s success further evidences that customers around the world continue to embrace local stories made by the best local storytellers and talent. The world of Citadel is a really unique concept in which our ambition was to create a new spy world traveling across the globe. The innovative storytelling within Citadel: Diana has done just that, with the high-octane, character-driven, action spy story appealing to audiences worldwide.”

The series is produced by Cattleya, an ITV Studios company, and Amazon MGM Studios, with executive production by the Russo Brothers’ AGBO. Citadel: Diana premiered exclusively on Prime Video on October 10 in more than 240 countries and territories worldwide. Season one of Citadel – starring Richard Madden, Priyanka Chopra Jonas, Stanley Tucci, and Lesley Manville – has also reached significant success to date, including becoming Prime Video’s second most-watched new original series outside of the U.S. and fourth most-watched globally within 24 days of its release.

Citadel: Diana is part of the worldwide Citadel universe that features each series having a different style and cultural identity representative of its originating country. The Indian spin-off will join the Italian Original, entitled Citadel: Honey Bunny, starring Varun Dhawan and Samantha launching November 7, 2024. Season Two of Citadel, which stars Richard Madden and Priyanka Chopra Jonas and is directed by Joe Russo, is already in production.

Citadel: Diana will join the ever-popular global hits on Prime Video, which include My Fault (Culpa Mía), Maxton Hall – The World Between Us, and Medellin. To date, Prime Video has also launched a number of successful Italian-produced titles, including Celebrity Hunted, Dinner Club, and Everybody Loves Diamonds, with upcoming premieres that include Costiera and LOL: Last One Laughing Season 5.

The success of Citadel: Diana on Prime Video underlines the ability of the platform to deliver globally appealing content while giving space and opportunity to local talent and stories.