RAYE Unveils Stunning New Music Video for “Genesis”

British singer-songwriter RAYE has unveiled her latest project, “Genesis.,” a three-act opus produced by the multiple GRAMMY Award-winning Rodney “Darkchild” Jerkins, known for his work with Beyoncé, Michael Jackson, and SZA. This new work is not just an album; it’s a masterclass in disrupting contemporary music through storytelling, blending emotionally raw lyrics with rich orchestral elements and diverse genre influences.

“Genesis.” explores the origins of RAYE’s artistic universe, with her narratives elevated by triumphant strings, harmonious layers, and bold percussion. The project stands as a confrontational acknowledgment of a chapter not yet closed while setting a clear intention for a new beginning. Drawing from big band, jazz, hip-hop, R&B, gospel, and contemporary pop, RAYE’s latest work is described as a divine battle cry and a beacon of hope.

“There is a Nina Simone quote, ‘It is an artist’s duty to reflect the times’. This quote is everything to me,” RAYE shares. “I wanted to create something both as deeply personal and as raw as I could find myself to be about my own mind and the world I see around me. The song is a 7-minute piece that I have crafted and scrutinized over the last year and a half. Beneath all the layers and the lyrics, the underlying message is ‘Let There Be Light’. It is a prayer, a plea, and a cry for help.”

Watch RAYE’s New Music Video “Genesis” Below!

This year, RAYE has made history by clinching an unprecedented six BRIT Awards, including becoming the first female to win Songwriter of the Year. Her accolades include Artist of the Year, Album of the Year, Song of the Year, Best New Artist, and Best R&B Act. These achievements mark a groundbreaking moment for the independent artist at Britain’s biggest night in music. Her performance at the ceremony was hailed as career-defining, showcasing songs from her critically acclaimed debut album.

RAYE’s accomplishments extend beyond the BRITs. She recently won Songwriter of the Year at the Ivor Novello Awards 2024 and picked up three awards at The Global Awards, including Best Pop and Best British Act. Her collaboration with Cassö and D-Block Europe on “PRADA” earned Best Song. This spring, RAYE made her debut at Coachella, attended her first MET Gala in custom Fendi, and was named to TIME Magazine’s “Next Generation Leaders” list. She also earned a Best International Act nomination at the upcoming BET Awards 2024 and gave a powerful performance of “Genesis.” on Saturday Night Live, propelling her album “My 21st Century Blues” into the Top 10 of US iTunes.

RAYE’s journey in music has been nothing short of remarkable. Since her debut in 2014, she has garnered eight Top 20 UK singles, over 5 billion global Spotify streams, and a reputation for writing for some of the industry’s biggest names. Her independent debut album, “My 21st Century Blues,” reached No. 2 on the UK Official Albums Chart, with the single “Escapism.” becoming the largest-selling single by a female British artist in 2023, earning her first UK No. 1 and entry onto the Billboard Hot 100 chart in the US.

Following support tours with Lewis Capaldi, Kali Uchis, and SZA, RAYE has performed over 130 headline shows, including a set at Glastonbury’s Pyramid Stage. Her performance at the Royal Albert Hall with a 50-person orchestra and gospel choir received critical acclaim and a televised BBC special, cementing her status as a standout artist. This year, she continued to captivate audiences with a sold-out performance at The O2 Arena.

RAYE’s influence extends beyond her music, gracing the covers of numerous high-profile magazines and being featured in major publications. Her television appearances include performances on Saturday Night Live, The Tonight Show with Jimmy Fallon, Good Morning America, and many more.