On Wednesday, January 24, Grammy-nominated Quavo announced an exciting collaboration with spirits company Sazerac, introducing White X, a fresh and lighter cognac set to rival the iconic White Hennessy.
White X Cognac, one of the first and only white cognacs in the United States and around the world, is poised to make a big impact.
To commemorate this groundbreaking collaboration, Sazerac and Quavo hosted an exclusive cocktail tasting and reception for influencers and media to sample White X’s distinct flavor profile before it was released to the general public.
What distinguishes White X is its distinct and lighter flavor profile. When asked about it, Quavo praised the “smoothness” of this distinctive cognac. To commemorate the event, he created “Hurricane Hunchos” for attendees.
White X is set to captivate a new generation of drinkers by providing a platform for innovative cocktail creations and food pairings.
Ben Carrington, Sazerac’s portfolio manager, led the tasting session on Wednesday and suggested caviar, fried foods, and fish as ideal pairings for White X.
White X will be released exclusively in Quavo’s hometown of Atlanta, with availability beginning today in local liquor stores. For fans in major cities like Miami, New York City, Los Angeles, and Dallas, the wait is almost over.
The first 100 bottles of White X will be available at Block Bar spirits retailers beginning February 7th for around $60.
Set your alarm and buy your White X here to ensure you get it. Embark on a one-of-a-kind cognac experience as White X makes its mark in the spirits world.
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