Adidas Originals launched their inaugural ready-to-wear collection, “Blue Version,” last month. The collection took two years to create. It pays homage to the brand’s rich heritage by melding traditional sportswear and brand codes with luxe materials, unconventional cuts, elevated silhouettes and a distinct, fashion-forward point of view.
The Blue Version collection recently enlisted Squid Game’s HoYeon Jung to bring awareness to the new collection. HoYeon Jung is one of the most followed Korean actresses on the planet right now on Instagram with over 14.3 million followers. Her following has grown from 400,000 to more than 14.3 million in less than three weeks.
