“The Crown”: Behind the Streams Unveils Global Impact Beyond the Screen

Netflix is marking the culmination of “The Crown” with the release of ‘The Crown: Behind the Streams,’ a comprehensive report shedding light on the show’s cultural, community, and economic influence. Exclusive research from TikTok, Google, Skyscanner, and English Heritage contributes to the findings.

Notably, The Crown hashtag has amassed over 6.1 billion views on TikTok, becoming a creative hub for content and illustrations. The series has also become an educational catalyst, with 50% of Gen Z expressing increased interest in 20th-century British history, reflected in significant Google searches for historical events and locations portrayed in the show.

“The Crown” has not only captured imaginations but has also fueled “Crown Set-Jetting,” boosting UK tourism. Global flight searches to filming locations surge by up to 53% on Skyscanner whenever a new season is released, with Spanish and German travelers leading the searches. A quarter of global travelers express an aspiration to visit London in 2024 due to the show’s influence. Furthermore, the production has nurtured homegrown talent, supporting careers like wig maker Alex Rouse and milliner Sean Barrrett, contributing to the cultural and creative landscape.

The impact of “The Crown” extends beyond entertainment, creating a ripple effect benefiting the UK. The show’s influence on consumer spending is evident, with 1p in every pound spent on local retail, particularly in electronics. Netflix’s donations have bolstered institutions like The National Trust and English Heritage, providing financial support to cultural landmarks such as Ely Cathedral, York Minster, and Greenwich Chapel.

Anne Mensah, Vice President of UK Content at Netflix, acknowledges the show’s global resonance over its six-season, ten-year journey. “The Crown” has ignited conversations, fueled debates, and created global stars, contributing to thousands of job opportunities for a diverse array of British and international crew. “The Crown: Behind the Streams” is a tribute to the show’s enduring impact, aiming to ensure it lives on through the careers it has shaped, the communities it has enriched, and the conversations it has sparked.