Travis Scott Drops Highly Anticipated Music Video “I KNOW?” Featuring Emily Ratajkowski and Anok Yai

Travis Scott’s standout song from UTOPIA, “I KNOW?,” now has an official music video. This is a stunning move that solidifies Scott’s dominance over the music industry. In addition to Anok Yai, Emily Ratajkowski makes her first appearance in a music video in ten years in this one, which was co-directed by renowned director Dave Meyers with Scott.

“I KNOW?” became a fan favorite, reaching #1 on the Billboard Rhythmic Radio Airplay chart at the end of 2023, dethroning Scott’s own “MELTDOWN” featuring Drake. The track has since received over 440 million streams, demonstrating its enduring popularity.

Travis Scott’s star is rising, with the announcement of his performance at the 66th Annual GRAMMY Awards® on February 4th. This is his 10th GRAMMY nomination, this time for “Best Rap Album” for UTOPIA. The performance promises to be an engrossing journey into the world of UTOPIA, highlighting Scott’s distinct artistic vision.

UTOPIA, which was released in July of the previous year, has been a huge success. Holding the No.1 spot on the Billboard Top 200 for four weeks in a row, the album has accumulated over 3.7 billion global streams, cementing its position as the year’s best-selling hip-hop album. Travis Scott’s multifaceted abilities as a performer, songwriter, producer, and collaborator are on full display, cementing his reputation as a cultural sonic innovator.

The UTOPIA: Circus Maximus Tour has broken records and set new standards for hip-hop acts. From selling out Los Angeles’ Sofi Stadium to breaking merchandise sales records in multiple cities such as Dallas, Denver, Los Angeles, and Seattle, the tour has generated over $80 million in revenue with over 500,000 ticket sales. Notably, Scott’s record-breaking 15-time performance of UTOPIA’s hit “FE!N” at Madison Square Garden in New York City has become a tour highlight.