YG Entertainment Confirms: BLACKPINK Renews Contract for Group Activities, No Plans for Individual Pursuits

YG Entertainment recently confirmed its stance on BLACKPINK’s future endeavors, confirming that the members will only be signed under the company for group promotions, with no plans for individual contracts.

The revelation came through an official statement issued by YG Entertainment to the media outlet Herald Pop. The statement read, “Hello, this is YG Entertainment. We have recently signed a contract extension for BLACKPINK’s group activities. We have also come to the agreement that we will not proceed with a separate contract for their individual activities. We will do our best to support BLACKPINK’s activities and we will cheer for their individual activities with a warm heart. Thank you.”

This decision follows an earlier announcement by YG Entertainment this year, in which they confirmed that all four BLACKPINK members had renewed their contracts for group activities. However, the company remained tight-lipped about the prospect of individual pursuits at the time.

Notably, one of BLACKPINK’s members, Jennie, has already begun her entrepreneurial journey by launching her label, Odd Atelier. This move suggests that the members may be able to pursue personal endeavors within the confines of the group’s overall contract with YG Entertainment.

Concentrating on group promotions is consistent with the company’s strategy of capitalizing on BLACKPINK’s collective strength and popularity as a global phenomenon. YG Entertainment intends to maintain BLACKPINK’s cohesive brand identity and impact by prioritizing group activities.

Fans and industry observers will undoubtedly be watching closely to see how this strategic direction plays out for the members of BLACKPINK, both as a unified force and as individuals pursuing diverse creative endeavors.

The trajectory of BLACKPINK’s multifaceted career in the coming years will be shaped by YG Entertainment’s commitment to encouraging group activities while allowing space for individual pursuits as the global K-pop phenomenon develops.