21 Savage Triumphantly Returns to London Roots in Latest Music Video: Watch ‘redrum’ Now!

21 Savage’s latest album, “american dream,” not only showcases his musical prowess but also marks a significant homecoming for the rapper.

In the music video for “redrum,” set in Brixton, London, Savage’s return to his hometown after years adds a poignant touch to the visuals. Directed by Danny Seth, the video playfully challenges stereotypes of London, asserting that the real essence lies in the gritty narrative of “redrum.”

The opening scenes, featuring iconic London landmarks, take a satirical twist, emphasizing the authenticity that 21 Savage brings to the city. The rapper’s connection with Brixton is palpable as local youth rally around him, creating a sense of unity and support. This homecoming, occurring in December, holds special significance as it marks Savage’s first return to the UK since the age of 12, making it a deeply personal and emotional journey.

“american dream” stands as 21 Savage’s third solo studio album, a testament to his evolution as an artist. With collaborations from notable names like Travis Scott, Young Thug, Metro Boomin, Doja Cat, and Summer Walker, the album solidifies his place in the music industry. The anticipation surrounding the Grammys, where Savage is nominated for five awards, including “Best Rap Album” and “Best Rap Song,” further emphasizes the impact of his work.

In essence, “Want it all, I won’t leave a breadcrumb” encapsulates 21 Savage’s dedication to his craft and the unapologetic authenticity he brings to his music and roots. As he continues to make waves in the industry, his journey, both in the music video and the album, reflects a triumphant return to his roots and a celebration of his success on the global stage.