The BLACKPINK girls are back, bras first.
Jennie Kim, the ever-enigmatic superstar of BLACKPINK, sent shockwaves across SoFi Stadium last night when she confidently revealed her bra mid-performance during the group’s sold-out Los Angeles stop on their “Deadline” World Tour. While performing her solo hit “Like Jennie”, the 29-year-old stunned fans and reignited conversations about girl group power, sexuality, and stage spectacle, all with a single flash.
What seemed like a subtle moment of sass quickly turned into a global trending topic. As fan-recorded footage flooded TikTok and X (formerly Twitter), one truth became clear: Jennie is not just in her bag. She is the bag.
BLINKS GAGGED, SOCIAL MEDIA ERUPTS
Fans in the crowd, many already breathless from BLACKPINK’s high-octane setlist and intense visuals, were left gasping for air when Jennie lifted her cropped tour tank to reveal a peek of what turned out to be bra merch is an unreleased piece reportedly dropping later this week under Jennie’s own “Jentle” capsule collection.
The moment sent fans into an unholy frenzy. Within minutes, videos racked up millions of views.
“Since she lurking here probably she saw blinkcity did the boobs reveal and decided to caught up,” one fan wrote on X, referring to a fan who recently went viral for flashing during a BLACKPINK set.
“They are so funny bc the moment they step foot in America they start wilding on stage lmaoo,” another user added.
“No she’s trying to drive US crazy,” said one fan, clutching metaphorical pearls.
Other fans saw the moment as a loving nod to the fans who’ve shown bold appreciation at previous shows.
“I imagine she must be very proud of the Blinks showing their breasts for her here on this network,” one tweet read.
CRITICS AND COMMENTARY: NOT EVERYONE’S CLAPPING
Not all reactions were celebratory. While many applauded the pop provocateur for owning her body and brand, others questioned whether the moment was contrived.
“When the talent can’t bring you attention and you need to try anything else,” one critic tweeted.
“When music don’t sell anymore,” another chimed in.
And some were simply confused, stunned by Jennie’s ability to blur cute and sexy in one singular move:
“Is it okay for Jen to want to be sexy but show off with such a cute face???”
Despite minor backlash, the stunt undeniably worked. The words “Jennie bra,” “Deadline Tour LA,” and “Like Jennie live” dominated trending charts globally.
IS THIS MERCH OR MARKETING GENIUS?
Leave it to Jennie to turn a bra into a cultural event.
The “Like Jennie” performance wasn’t just a moment. It was a marketing masterclass. According to insiders, the lingerie Jennie revealed is a part of BLACKPINK’s exclusive tour merch capsule set to launch later this month, reportedly designed in collaboration with stylists from Mugler and her personal creative director.
“She’s promoting her merch😂,” one fan posted and they’re probably right.
BLACKPINK’S UNSTOPPABLE GLOBAL REIGN
While fans were screaming for bras and breakdowns in LA, BLACKPINK was simultaneously dominating the global charts.
YG Entertainment announced that the group’s newest single “Jump” has rocketed to the top of the Spotify Daily Top Song Global Chart, racking up 13.9 million streams in just two days. This marks BLACKPINK’s third No. 1 after “Pink Venom” and “Shut Down”, making them the first K-pop group to achieve such a feat.
Meanwhile, their follow-up track “Run” has topped YouTube’s global popular music video chart, landing at No. 1 in South Korea, the U.S., U.K., and Canada. The track, described as a hard-style anthem laced with electric guitar riffs, has drawn comparisons to scenes from Sergio Leone films and Quentin Tarantino’s Kill Bill.
The song also charted No. 1 on iTunes in over 60 countries, proving BLACKPINK’s reign is nowhere near over.
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