Deion Sanders & Sons Exclusive Interview- “Believe”

Urban One announced the premiere date for Believe, an interview with Deion, Shedeur and Shilo Sanders will air today, Wednesday, December 23, 2020 at 2pm EST.

The interview is an exclusive, intimate conversation with Deion Sanders and his sons. Believe highlights how imperative it is to be intentional and conscious of the consequences of every choice we make, whether it’s where and who we spend our money with, where we work or where we choose to educate ourselves. 

Creative Director and the architect of OneYard.co, Victoria Jordan said “We were honored to feature Deion Sanders and his family because they are a family who is building a legacy. For One X, legacy embodies the spirit of Sankofa. Reach back to move forward. We are blessed to have had so many descendants leave blueprints for us to build from so we can progress as a people and prosper. It is our responsibility to do the same for those who come after us. OneYard.co was created with this in mind – a destination designed for us to celebrate our excellence, honor our traditions, and own our collective power. People and families who are continuously building up our communities should be recognized. We are proud of the Sanders and the story Believe is telling.”

The backdrops of the setting are Deion’s 40 acre private estate and Jackson State University. We get a glimpse of Deion the father, the coach and the wealthbuilder. Deion and his sons Shedeur and Shilo, talk about their relationship, what they plan to contribute to HBCU football, the respect they have for each other and the game of football. Viewers will witness a side of the Sanders, rarely seen, and hear words that are straight from their hearts. 

“As the climate of our country changed, I started to focus in on being truly, not only responsible, but intentional. Everything I do, I want to be intentional and have it done with a purpose. And when this opportunity came, God aligned everything.” – Deion Sanders, shared while filming Believe. 

Senior VP, Head of Creative and Content for One X Studios at Urban One, Archie Bell, ll shared his thoughts, “Believe is a piece that aligns with our mission as a platform to spotlight people and organizations who are committed to promoting and supporting HBCU culture.” Bell continues. “The timing and relevance of this One Yard initiative as well as others like it have been vital to our community especially given the year we have all experienced.”

Having the Sanders family involved helps us drive home the point that we as a culture are responsible for ourselves and each other.”