Over the weekend, rappers Fabolous, Safaree, Dave East, Harlem socialite Michelle Smalls, and actor/social influencer Shiggy teamed up with the 2021 BET Awards to kick off a “Summer Ice Cream Takeover” that drove tune-in to “Culture’s Biggest Night” and foot traffic to Black-owned restaurants and creameries.
A fleet of branded ice cream trucks — each with a celebrity host onboard — toured several hotspots in Los Angeles, Brooklyn, and Harlem delivering tasty summer treats to local residents in celebration of the BET Awards that took place on Sunday.
The trucks ended each tour at a Black-owned restaurant where a festive, pink carpet cocktail hour took place with a featured “Culture’s Biggest Night” drink. Fans came out in droves to meet and greet the celebrity influencers, participate in trivia games, dance to the hottest music, and enjoy a creamy dessert. Over 4,000 scoops of ice cream were distributed during the activation.
The businesses supported were:
LOS ANGELES
Harold’s Chicken & Bar
Sweet Chick
Jamz Creamery
HARLEM
The Row
Corner Social
Creme and Cocoa Creamery
BROOKLYN
Kokomo
Bleachers
Creme and Cocoa Creamery
