In esports, some collaborations become culture-defining moments. The new FlyQuest and Von Dutch collaboration is one such moment. FlyQuest’s appearance at the League of Legends World Championship marked their debut with an unmistakable Y2K capsule collection that combines gameplay and the memories of the 2000s.
This collaboration takes the buzz for their “League Is Dead” concept and gives it the full Worlds-ready aesthetic, which looks retro, daring, and fashion-forward. The FlyQuest x Von Dutch Worlds 2025 Collection represents how gaming culture and mainstream fashion are blurring.
The League of Legends World Championship is one of the major esports, with global turnout reaching tens of millions. This kind of event combines fun, sports, and arts. Therefore, FlyQuest’s striking design complements the major stage as much as the gameplay. This collaboration extends far beyond the jersey because esports is entering new fashion on its own terms.
As the Worlds 2025 team jersey, the FlyQuest x Von Dutch 2025 Collection offers fans the opportunity to acquire products that blend fashion legitimacy and gaming elite status. This collection consists of limited items, including:
- The Worlds Trucker Hat, a Von Dutch icon refreshed with FlyQuest’s signature flair
- The 2025 Full Scale Jersey, the headlining uniform accompanied by matching pants and jacket
- The Rattlesnake Tee, designed as an effortlessly wearable essential within the drop
FlyQuest VP of Partnerships, Paul Cho, talks about the cultural aspect of their creative development:
“Our first drop proved that gaming and fashion can combine in unexpected ways, and it sold out in less than 24 hours. The World’s Collection goes even further, offering items that are collectible, wearable, and designed for the moment.”
Viewership is increasing annually, and the launch timing is essential. Fans now have the opportunity to express their affinity for the sport through the Internet and, most importantly, everyday fashion.
The collection can be purchased at Fly Quest, and some sizes are available at Complex Shop. If you order through Complex Shop, you’ll receive an additional keychain. Supplies are extremely limited and won’t be replenished after they are out. This collaboration marks the beginning of a new milestone for fans and collectors, as it combines the culture of esports and Y2K fashion, an era that impacts the culture of the present.
Charles Xavier, the founder and CEO of the company that owns and operates Wealth Garden Entertainment, which distributes the Von Dutch brand, explained the strategy for FlyQuest x Von Dutch and the reason for selecting the design. They wanted to revolutionize the design of esports wear, not just create something new.
“It was to partner with FlyQuest to disrupt the market and perception of esports gaming wear. You can wear something like a basketball jersey if you don’t like basketball. The jerseys and hoodies are popular, and people wear hockey jerseys as fashion items. We wanted to bring that into esports, as they are elite athletes,” Xavier explained.
He further stated that the creative history of Von Dutch aligns well with FlyQuest’s culture and the gaming industry. This new development opens up new potential in his life. While his company, Wealth Garden, focuses on sports, the gaming industry feels like a natural and thrilling option for him.
“That’s what we wanted to utilize to shift the perspective, and the capsule collection is an honor for the fans and the people it represents,” Xavier said. “Whether you are involved in gaming, are a Von Dutch fan yourself, or just saw the artwork, you are going to remember that moment. In two years, other esports teams are going to come up with collaborations that are fashion-forward, and people are going to be like they were part of FlyQuest’s first collaboration with Von Dutch. Von Dutch represents true, authentic people, and that’s gaming and FlyQuest as well. There are going to be more collaborations between us and gaming and esports,” Xavier explained.
FlyQuest’s CEO, Brian Anderson, has been spearheading a massive and personal transformation ever since he joined the organization. Brian talks passionately and seriously about the honor of leading such an esteemed esports organization. FlyQuest is one of the most recognizable brands in the North American esports scene.
“It’s a huge responsibility,” Anderson explained. “FlyQuest has always been one of the most well-known legacy teams in North America. I’ve been a huge fan of League of Legends ever since high school. We actually play a few nights during the week. At the age of 18, I didn’t think that I would be in that chair,” Anderson admitted, showing both amazement and drive.
Anderson remembered digging up an old high school journal filled with notes on how to play League of Legends while cleaning out his parents’ garage, showing the impact the game had on his life. He urges would-be professionals to learn and put the work into it as he did, leaving investment banking in New York and striking out on his own as an owner of his own team in 2019, later leading FlyQuest by 2023.
He talks passionately about their most recent collaboration, saying it’s not just an outfit, it’s a statement about the trajectory of esports fashion. For FlyQuest, fashion and functionality are intertwined. This line showcases the fashionable, stylish, and esports culture-aligned and competitive aspect of esports.
“We knew it would be special for several reasons, and it’s surpassed our expectations for attention and relevance. The partnership with Von Dutch, whose history and heritage align well with FlyQuest’s, makes them an amazing partner. Von Dutch’s nostalgic, fun, and very American feel integrates well. Doing something like the Worlds Championship for the League of Legends Championship, which has the largest esports viewership ever, was fresh and new. Since we represent North America and are based in China, the nostalgic, American feel of the brand aligns well. We are very focused and very competitive, and our attention to detail and focus on brands and design – that’s what FlyQuest stands for.” Anderson’s perspective on gaming and creativity illustrates the care and concern that Anderson brings to the gaming industry. “Gaming is Art. I see gaming as art. Pro plays are like a dance,”
Anderson stated. “If you understand the game space well, you can feel that magic in the players’ moves. That’s what FlyQuest wants to capture with branding.” He won’t sugarcoat the reality of the competition. Being professional means having an investment of dedication that fans never see. “It’s hard,” he said.
“Our players put in six days of training per week during the season, which consists of nine months. They start their day around 10, with four hours of scrims and meals scattered throughout, followed by dinner and some scrims, then two individual practices before bedtime. They put in 14 hours, six days a week, for nine months. That’s what it takes to be the best.”
