Hello Sunshine’s pet-loving arm, Reese’s Bark Club, has partnered with Blue Buffalo, the nation’s go-to for natural pet food, to launch a vibrant slate of social content tailored for the massive community of Reese’s Book Club pet enthusiasts, in an exciting collaboration.
On December 20th, Reese’s Bark Club debuted, promising a plethora of inspirational videos, Blue Buffalo giveaways, book recommendations for pet parents, interactive quizzes, and heartwarming user-generated content featuring the community’s adoring furry companions.
Reese’s Bark Club, inspired by Reese Witherspoon’s nieces’ new addition to their family, Bauer the dog, taps into the Reese’s Book Club community’s deep affection for pets. According to an illuminating survey, more than 70% of Reese’s Book Club fans read with a faithful four-legged companion by their side.
Jennifer Weiner, SVP of Solar at Hello Sunshine, expressed the inspiration behind Reese’s Bark Club: “To celebrate Bauer, the newest addition to the Witherspoon pack, we have decided to launch Reese’s Bark Club in partnership with Bauer’s favorite food – Blue Buffalo. Like so many members of our community, we love reading with our furry friends. Reese’s Bark Club will feature plenty of fun and inspiring dog content, special Blue Buffalo giveaways, and chances for members of our community to show up on our social media channels.”
The content, which will be shared on the social media accounts of Reese’s Book Club, Hello Sunshine, Reese Witherspoon, Abby James, and Draper Witherspoon, aims to engage the rapidly growing Reese’s Book Club community, which is known for making meaningful connections with stories, authors, and fellow members. Many of the club’s top picks have made their way to the big screen thanks to Hello Sunshine’s production efforts.
Katie Wong, Blue Buffalo’s Director of Brand Experience, expressed her enthusiasm for the collaboration.: “Through our shared value of loving, feeding, and treating all pets like family, we’re thrilled to partner with Reese’s Book Club to introduce Reese’s Bark Club, a new platform that inspires moments of joy and connection between pet parents and their pets.”
Abby James and Draper Witherspoon are teaming up with Bauer, a Papillon puppy who enjoys Blue Buffalo’s Baby Blue Chicken & Brown Rice Recipe, which is specially formulated to support healthy puppy growth. Blue Buffalo, known for its extensive line of dog food formulas for all life stages, is dedicated to celebrating and elevating the profound bond that exists between pet parents and their canine companions.
Prepare for a delightful journey into the world of literary pets as Reese’s Bark Club unleashes its tail-wagging content, fostering moments of joy and connection for pet parents and their beloved furry family members.
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