HGTV’s “The Flip Off” Dominates Ratings as Network’s Biggest Freshman Hit Since 2022

HGTV has struck reality TV gold with The Flip Off, the high-stakes house-flipping competition starring former Flip or Flop co-stars and ex-spouses Tarek El Moussa and Christina Haack. The six-episode series, which premiered on January 29, 2025, at 8 p.m. ET/PT, has quickly become the network’s most-watched freshman series among Adults 25-54 since 2022.

Over its run, The Flip Off amassed nearly 14 million total viewers across linear and streaming platforms, proving that audiences still can’t get enough of the exes’ fiery on-screen chemistry—especially when there’s money, real estate, and bragging rights on the line.

Record-Breaking Ratings

Not only did The Flip Off pull in massive numbers, but it also delivered staggering triple-digit growth for HGTV. According to the network’s internal data, the series:

• Averaged a .56 live plus three-day (L3) rating among Adults 25-54, surging 195% over the previous six weeks and 155% over year-ago levels in the Wednesday 8 p.m. slot
• Scored a .64 L3 rating among Women 25-54, marking an astronomical 242% increase over the prior six weeks and 150% compared to last year

The show was also a magnet for high-income viewers, with upscale demographics showing up in full force:

• .69 L3 rating among Upscale Adults 25-54 (+150% from previous six weeks)
• .83 L3 rating among Upscale Women 25-54 (+217% from previous six weeks)

During its run, The Flip Off ranked as:

• The number one non-news/sports cable program among Upscale Adults and Upscale Women 25-54
• The third highest non-news/sports cable program among Adults 25-54 on Wednesday nights

Its dominance also helped HGTV secure the number two spot among non-news/sports cable networks for Women 25-54 on Wednesday nights, further solidifying the network’s grip on home renovation enthusiasts.

Social Media Frenzy and Digital Impact

If the ratings weren’t impressive enough, the show’s digital performance was equally explosive. Fans flooded HGTV’s social media platforms, leading to:

• 107 million impressions
• 61 million video views across Facebook, X (formerly Twitter), Instagram, TikTok, and Threads
• Over one million page views on HGTV.com

Viewers were glued to every jaw-dropping renovation, every snide remark between the exes, and, of course, the ultimate reveal of who would come out on top.

The Premise: Flipping Houses and Throwing Shade

At its core, The Flip Off is a battle between exes, but instead of custody fights or divorce settlements, the stakes are all about real estate domination.

Tarek and Christina, who built their careers together flipping houses on Flip or Flop, went head-to-head to see who could find, buy, renovate, and sell a property for the highest profit. The winner would earn the ultimate prize—a first-class vacation paid for by the loser—and, more importantly, serious bragging rights.

Both competitors brought their signature styles to the table:

• Tarek El Moussa, with nearly 1,000 successful flips under his belt, runs a thriving flipping business with his wife, luxury real estate agent Heather Rae El Moussa.
• Christina Haack, a design expert, has spent over a decade flipping homes and curating high-end aesthetics for her clients.

The show took viewers through every painstaking decision and dramatic moment as both teams worked through six major renovations, tackling:

1. Kitchens
2. Main suites
3. Living rooms
4. Guest suites
5. Extra bedrooms
6. Exterior transformations

With budgets to manage, timelines to meet, and egos on the line, The Flip Off wasn’t just about home renovation—it was a masterclass in competitive pettiness, and fans were obsessed.

A Dramatic Season Finale

The finale did not disappoint. Tarek and Heather Rae ultimately walked away victorious, delivering a higher return on investment and securing their well-earned vacation.

Some of the season’s most dramatic moments included:

• Tarek is celebrating his victory with a literal championship belt
• A playful-yet-savage prank where Christina and Heather pushed Tarek into a pool
• Christina’s unexpectedly emotional moment, where she teared up talking about her past with Tarek, later revealing to People that her confession “wasn’t intentional” and “it all just came out”

Despite the intense competition, the finale ended on a surprisingly amicable note, with Christina even admitting that she’s grown fond of Heather Rae. And in a move that will likely make HGTV executives very happy, Christina also hinted that she’s open to a second season.

Where to Watch

For those who missed out on the chaos, the entire first season of The Flip Off is now available to stream on Max® and discovery+.

Fans of Tarek and Christina’s individual ventures can also catch their other shows:

• New episodes of Christina on the Coast air Thursdays at 8 p.m. ET/PT
• New episodes of The Flipping El Moussas air Thursdays at 9 p.m. ET/PT
• A new season of Flipping 101 with Tarek El Moussa premieres April 3 at 9 p.m. ET/PT

And for the die-hard fans, past seasons of Flip or Flop and their solo projects are also available on Max® and discovery+.

The Future of “The Flip Off”

HGTV hasn’t officially announced a second season yet, but given the record-breaking ratings, social media buzz, and Christina’s own comments, it seems inevitable.

Produced by DIGA Studios in association with Homemade Productions, Inc. (with Tarek and Heather Rae El Moussa as executive producers) and Unbroken Productions (with Christina Haack as executive producer), the show has managed to reinvent the house-flipping genre with the perfect blend of real estate, drama, and just the right amount of shade.