“Lovin Myself” Is Ava Max’s Middle Finger to Her Exes and We’re Screaming

Darling, stop what you’re doing. Yes, drop the green juice and close the manifestation journal because Ava Max has just released “Lovin Myself” and it’s not a song, it’s a declaration of war. Against codependency. Against self-doubt. Against every ex who ever ghosted her while still watching her stories. With this radiant, no-apologies banger, Ava’s not just back. She’s blasting through the pop stratosphere in glittery stilettos and a don’t-give-a-damn attitude.

This isn’t just a single. It’s a cultural reset. It’s leading the charge toward her hotly anticipated third studio album Don’t Click Play set to arrive August 22 via Atlantic Records. Until then, “Lovin Myself” is the sonic slap we didn’t know we needed but oh, honey, we needed it.

She Dumped the Man and Kept the Spotlight

Produced to the gods and strung together with punchy orchestration, euphoric synths, and vocals that soar higher than Ava’s wig budget, “Lovin Myself” is the anthem of self-worth we’ve all been waiting for. “I don’t need nobody, I’m lovin myself,” she belts like a woman who’s kissed her last frog and bought herself a Birkin.

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The song’s message? Loud. Proud. And absolutely not asking for permission. Ava’s no longer chasing love. She is the love, the drama, and the main event. If “Sweet But Psycho” was the warning, this is the coronation.

And the music video? Directed by the fabulous Claire Arnold, it’s a visual feast of glitter, vengeance, and unbothered energy. Picture Ava draped in couture, strutting through emotional carnage with the poise of a woman who just left her therapist for a stylist and won.

Stream Count Like a Billionaire’s Credit Limit

Let’s not pretend this came out of nowhere. Ava Max has been building her empire brick by diamond-encrusted brick. Since 2018’s “Sweet But Psycho” hijacked every playlist and every sorority girl’s summer, Ava has served nothing but hits with a side of high drama. “Kings & Queens” is a feminist rallying cry disguised as a stadium anthem. “My Head & My Heart” is a battle cry for every overthinker with a disco soul. “The Motto” with Tiësto? Iconic. Certified. 179 million views worth of legendary.

With over 22 billion global streams and a trophy case of multi-Platinum certifications, she’s not “emerging.” She is the moment, the industry, the movement. And just when you thought she couldn’t possibly climb any higher, she drops this.

Don’t Click Play Unless You’re Ready to Be Dragged by a Wig Made of Confidence

If her last release “Lost Your Faith” was the heartbreak, then “Lovin Myself” is the glow-up. Rolling Stone called “Lost Your Faith” “resolute” while Uproxx praised it as “a driving breakup song that pushes her sound into its next phase.” But baby, Ava didn’t just push. She catapulted.

Her new era isn’t here to beg. It’s here to dominate. Don’t Click Play is already shaping up to be her most fearless project yet. One built on the bones of failed relationships and resurrected confidence. She’s taking the narrative, lighting it on fire, and dancing on the ashes with a wind machine blasting.

She’s Been Feeding the Girlies and We’ve Been Starving

Let’s not forget Ava’s been feeding the girlies. Her 2023 sophomore album Diamonds & Dancefloors was a disco-laced diary of heartbreak, healing, and horniness. From “Ghost” to “Million Dollar Baby” she delivered bops for the bruised and the bold. The visuals? Impeccable. The wigs? Immortal. The numbers? Try 44 million views on “Million Dollar Baby” and 242 million streams for “Forever Young,” her surprise slay with David Guetta and Alphaville. Ava Max doesn’t collaborate, she conquers.

Let’s also talk about “Choose Your Fighter,” her punchy Barbiecore hit on Barbie: The Album which cemented her place as the soundtrack to every girl’s fantasy. And “Car Keys (Ayla)” with Brazilian DJ Alok? That wasn’t a single. It was a world tour pass.

Your Faves Are Shaking. Ava Max Just Declared Pop Martial Law

In case you thought 2024 was her peak, Ava Max said think again. “Spot A Fake,” “My Oh My,” and the Gold-certified, 700-million-stream monster “Whatever” with Kygo all showed her genre flexibility and refusal to fade into the background.

And did we mention the tour? Sold-out shows across Europe. Screaming fans from New York’s Irving Plaza to The Fonda in LA. She didn’t just tour. She reigned.

Now with “Lovin Myself,” Ava Max is no longer asking for a seat at the table. She built the damn table, flipped it, and is now dancing on it in six-inch heels. This is the pop era of reckoning and she’s leading it with a glittery war cry and a bottle of Veuve in hand.

So listen up world. Ava Max is done playing it safe. She’s not sweet. She’s not psycho. She’s sovereign. And if you’re not on board with the Lovin Myself revolution, well. Don’t click play. Ava doesn’t need you to.

“Lovin Myself” is out now. Stream it, scream it, and don’t forget to moisturize because Ava Max just snatched the pop crown back.