Raedio, an audio everywhere company, and Honda today announced “Soundcheck,” an upcoming concert experience in Los Angeles, where the Honda Hot 16 Grand Prize winner will perform alongside special guest Masego. The Honda Hot 16 music competition offered emerging artists the opportunity to upload unique freestyles over select beats from Raedio’s custom library in the search for the next ‘breakout artist.’
Raedio and Honda also named YCJ as the Honda Hot 16 Grand Prize-winning artist. YCJ will receive an opportunity of a lifetime – including a trip to Los Angeles, where they will open up for Jae Stephens and Masego at a special concert at the world-famous Roxy on Tuesday, March 21. The second prize winner Festive will receive studio time with a sound engineer to produce music and the third prize winner J Nolan will meet one-on-one with a Raedio executive.
Additionally, artists at the Soundcheck concert will have the opportunity to participate in the “Out the Trunk” activation to promote their music while embracing nostalgia by selling their merchandise and music from the trunks of the latest Honda vehicles, including the all-new 2023 Honda Accord Hybrid sedan and the new 2023 HR-V compact SUV.
Honda Hot 16 was the first initiative of the Raedio and Honda music competition series “Breaking Out: An Artist & Discovery Platform,” an initiative created to help inspire the next generation of artists as they pursue their dreams while expanding Honda’s music programming to connect with a young and diverse audience.
Raedio is collaborating with STURDY., a creative agency, and studio, across all creative and production elements for Honda’s “Breaking Out” campaign. STURDY. leads the industry in creating unforgettable live moments, dynamic experiences, and expressive narratives for top cultural brands and the music industry’s most prominent artists.