Michael Jackson has reached the number #1 spot from beyond the grave. Forbes has declared the King of Pop to be the highest-earning deceased celebrity of 2025, earning a phenomenal $105 million in pre-tax earnings between October 2024 and September 2025.
Over a decade and a half since his passing in 2009, his financial influence remains unparalleled in the industry. This wealth has come from music publishing, recordings, the Cirque du Soleil show “Michael Jackson ONE,” as well as the successful Broadway musical “MJ.”
Since his death, the King of Pop’s estate has been estimated to earn around $3.5 billion, primarily due to a record-breaking $600 million agreement with Sony Records, in which he sold half of his music publishing rights. This deal further solidified his status as one of the most valuable musicians in history.
A Billion Dollar Ghost Story
Artists struggle to achieve a viral sensation in today’s generation, yet Michael Jackson’s posthumous body of work serves as a postgraduate course in effective branding.
According to Forbes, musicians are leading this year’s rankings of “Top-Earning Dead Celebrities” as 10 out of the first 13 spots belong to musicians whose music remains popular even after their deaths, raking in a combined sum of $541 million.
Nevertheless, Jackson’s supremacy is unique in itself. This is evident in the fact that his estate has topped the list every year, symbolizing not only the nostalgia factor but also the commercial viability of his artworks. Jackson’s creations range from the Las Vegas shows to online streaming sites.
Social Media Reacts: “There Is Only ONE MJ”
With the news spreading across platforms such as X (formerly Twitter), Instagram, and TikTok, fan reaction turned the announcement into a virtual celebration.
A comment that went viral summarized the worldwide reaction:
“There is only one MJ. Nothing can ever come close….”
Others raised the negative aspects of posthumous success, as in this comment by a user:
“What’s crazy is that lawyers and employees are the people who benefited the most from his death, not even his family. This is insane if you think about it.”
Also, humor had its role in this chronology:
“Boutta bust out my ouija board and ask, can I have some.”
However, the comments section could not resist a digression into the latest “Who’s the next M.J.?” debate, a discussion that seems to crop up every time new artists are measured against the King of Pop.
“Anybody who is in the same sentence as Michael Jackson needs to apologize to God for disrespecting him.”
“The ONLY and I mean ONLY artist close to MJ is Christopher Maurice Brown. STOP IT.”
“LOL, he’s dead and he’s killing your favorite rapper, don’t ever compare YB to MJ EVER AGAIN!”
And perhaps the most poetic of all is:
“He was the highest paid when he was alive; he is the highest paid, dead. A???? Indeed.”
